Narrow search
Showing 1 - 10 of 82
Cover Image
Is more always better? : an investigation into the relationship between marketing influence and managers' market intelligence dissemination
Hattula, Johannes D.; Schmitz, Christian; Schmidt, Martin; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 2, pp. 179-186
Persistent link: https://www.econbiz.de/10011337505
Cover Image
Does competitive entry structurally change key marketing metrics?
Kornelis, Marcel; Dekimpe, Marnik G.; Leeflang, Peter - In: International journal of research in marketing : IJRM ; … 25 (2008) 3, pp. 173-182
Persistent link: https://www.econbiz.de/10003809032
Cover Image
From academic research to marketing practice : some further thoughts
Roberts, John H.; Kayande, Ujwal; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 144-146
Persistent link: https://www.econbiz.de/10010400716
Cover Image
Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R. - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 141
Persistent link: https://www.econbiz.de/10010400722
Cover Image
A retrospective review of the first 35 years of the International Journal of Research in Marketing
Donthu, Naveen; Reinartz, Werner J.; Kumar, Satish; … - In: International journal of research in marketing : IJRM ; … 38 (2021) 1, pp. 232-269
Persistent link: https://www.econbiz.de/10012506528
Cover Image
An investigation of the structure of expectancy-value attitude and its implications
Yi, Youjae - In: International journal of research in marketing : IJRM ; … 6 (1989) 2, pp. 71-83
Persistent link: https://www.econbiz.de/10001088008
Cover Image
Mixed Markov and latent Markov modelling applied to brand choice behaviour
Stig Poulsen, Carsten - In: International journal of research in marketing : IJRM ; … 7 (1990) 1, pp. 5-19
Persistent link: https://www.econbiz.de/10001095326
Cover Image
Integrating strategy, industrial product innovation and marketing research
Rosenberg, Richard D. - In: International journal of research in marketing : IJRM ; … 5 (1988) 3, pp. 199-211
Persistent link: https://www.econbiz.de/10001069421
Cover Image
Marketing data analysis by dual scaling
Nishisato, Shizuhiko - In: International journal of research in marketing : IJRM ; … 5 (1988) 3, pp. 151-170
Persistent link: https://www.econbiz.de/10001069434
Cover Image
Radical behaviorism and consumer research : theoret. promise and empir. problems
Foxall, Gordon R. - In: International journal of research in marketing : IJRM ; … 4 (1987) 2, pp. 111-129
Persistent link: https://www.econbiz.de/10001041163