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Online marketing : when to offer a refund for advanced sales
Wu, Meng; Teunter, Ruud H.; Zhu, Stuart X. - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 471-491
Persistent link: https://www.econbiz.de/10012134273
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The effects of promotional frames of sales packages on perceived price increases and repurchase intentions
Liu, Hsin-Hsien; Chou, Hsuan-Yi - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 23-33
Persistent link: https://www.econbiz.de/10010517015
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Product bundling or reserved product pricing? : price discrimination with myopic and strategic consumers
Prasad, Ashutosh; Venkatesh, R.; Mahajan, Vijay - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10010517018
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The multichannel pricing dilemma : do consumers accept higher offline than online prices?
Homburg, Christian; Lauer, Karin; Vomberg, Arnd - In: International journal of research in marketing : IJRM ; … 36 (2019) 4, pp. 597-612
Persistent link: https://www.econbiz.de/10012152467
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Decomposing the effects of online customer reviews on brand, price, and product attributes
Kostyra, Daniel; Reiner, Jochen; Natter, Martin; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 11-26
Persistent link: https://www.econbiz.de/10011490792
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Are consumers heterogeneous in their preferences for odd and even prices? : findings from a choice-based conjoint study
Baumgartner, Berhard; Steiner, Winfried J. - In: International journal of research in marketing : IJRM ; … 24 (2007) 4, pp. 312-323
Persistent link: https://www.econbiz.de/10003593771
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The effect of consumer heterogeneity on firm profits in conspicuous goods markets
Sajeesh, S.; Hada, Mahima; Raju, Jagmohan Singh - In: International journal of research in marketing : IJRM ; … 37 (2020) 2, pp. 258-280
Persistent link: https://www.econbiz.de/10012288664
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The zero-price effect in a multicomponent product context
Konya-Baumbach, Elisa - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 689-694
Persistent link: https://www.econbiz.de/10011597032
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A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts
Kukar-Kinney, Monika; Carlson, Jeffrey R. - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 442-444
Persistent link: https://www.econbiz.de/10011428935
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Free indulgences : enhanced zero-price effect for hedonic options
Hossain, Mehdi T.; Saini, Ritesh - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 457-460
Persistent link: https://www.econbiz.de/10011428976