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Are private label users attractive targets for retailer coupons?
Nies, Salome; Natter, Martin - In: International journal of research in marketing : IJRM ; … 27 (2010) 3, pp. 281-291
Persistent link: https://www.econbiz.de/10008664484
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Does retailer CSR enhance behavioral loyalty? : a case for benefit segmentation
Ailawadi, Kusum L.; Neslin, Scott A.; Luan, Y. Jackie; … - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 156-167
Persistent link: https://www.econbiz.de/10010400710
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You decide, we donate : strengthening consumer-brand relationships through digitally co-created social responsibility
Kull, Alexander J.; Heath, Timothy B. - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 77-92
Persistent link: https://www.econbiz.de/10011490823
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Generating global brand equity through corporate social responsibility to key stakeholders
Torres, Anna; Bijmolt, Tammo H. A.; Tribó, Josep A.; … - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 13-24
Persistent link: https://www.econbiz.de/10009552156
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How firm communication affects the impact of layoff announcements on brand strength over time
Stäbler, Samuel; Himme, Alexander; Edeling, Alexander; … - In: International journal of research in marketing : IJRM ; … 40 (2023) 3, pp. 700-723
Persistent link: https://www.econbiz.de/10014383235
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The impact of digital transformation on the retailing value chain
Reinartz, Werner J.; Wiegand, Nico; Imschloß, Monika - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 350-366
Persistent link: https://www.econbiz.de/10012134256
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New product success in the consumer packaged goods industry : a shopper marketing approach
Lamey, Lien; Deleersnyder, Barbara; Steenkamp, … - In: International journal of research in marketing : IJRM ; … 35 (2018) 3, pp. 432-452
Persistent link: https://www.econbiz.de/10011943234
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Does private-label production by national-brand manufacturers create discounter goodwill?
Ter Braak, Anne; Deleersnyder, Barbara; Geyskens, Inge; … - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 343-357
Persistent link: https://www.econbiz.de/10010223396
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The future of private-label markets : a global convergence approach
Gielens, Katrijn; Dekimpe, Marnik G.; Mukherjee, Anirban; … - In: International journal of research in marketing : IJRM ; … 40 (2023) 1, pp. 248-267
Persistent link: https://www.econbiz.de/10014281929
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Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.; Brady, Michael; Leone, Robert P.; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 583-602
Persistent link: https://www.econbiz.de/10013271783