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Marketing investment decisions in a dynamic duopoly : a model and empirical analysis
Chintagunta, Pradeep K. - In: International journal of research in marketing : IJRM ; … 11 (1994) 3, pp. 287-306
Persistent link: https://www.econbiz.de/10001163881
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Empirical investigation of channel reactions to brand introductions
Sriram, S.; Kadiyali, Vrinda - In: International journal of research in marketing : IJRM ; … 26 (2009) 4, pp. 345-355
Persistent link: https://www.econbiz.de/10003906428
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Structural analysis of competitive behavior: New Empirical Industrial Organization methods in marketing
Kadiyali, Vrinda; Sudhir, K.; Rao, Vithala R. - In: International journal of research in marketing : IJRM ; … 18 (2001) 1, pp. 161
Persistent link: https://www.econbiz.de/10006182295
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Empirical investigation of channel reactions to brand introductions
Sriram, S.; Kadiyali, Vrinda - In: International journal of research in marketing : IJRM ; … 26 (2009) 4, pp. 345
Persistent link: https://www.econbiz.de/10008324622
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Empirical investigation of channel reactions to brand introductions
Sriram, S.; Kadiyali, Vrinda - In: International journal of research in marketing : IJRM ; … 26 (2009) 4, pp. 345-356
Persistent link: https://www.econbiz.de/10008882309