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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Journal of marketing research : JMR
26
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23
Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing investment decisions in a dynamic duopoly : a model and empirical analysis
Chintagunta, Pradeep K.
- In:
International journal of research in marketing : IJRM ; …
11
(
1994
)
3
,
pp. 287-306
Persistent link: https://www.econbiz.de/10001163881
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Empirical investigation of channel reactions to brand introductions
Sriram, S.
;
Kadiyali, Vrinda
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
4
,
pp. 345-355
Persistent link: https://www.econbiz.de/10003906428
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Structural analysis of competitive behavior: New Empirical Industrial Organization methods in marketing
Kadiyali, Vrinda
;
Sudhir, K.
;
Rao, Vithala R.
- In:
International journal of research in marketing : IJRM ; …
18
(
2001
)
1
,
pp. 161
Persistent link: https://www.econbiz.de/10006182295
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4
Empirical investigation of channel reactions to brand introductions
Sriram, S.
;
Kadiyali, Vrinda
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
4
,
pp. 345
Persistent link: https://www.econbiz.de/10008324622
Saved in:
5
Empirical investigation of channel reactions to brand introductions
Sriram, S.
;
Kadiyali, Vrinda
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
4
,
pp. 345-356
Persistent link: https://www.econbiz.de/10008882309
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