Narrow search
Showing 1 - 10 of 107
Cover Image
Marketing function and form : how functionalist and experiential architectures affect corporate brand personality
Raffelt, Ursula; Schmitt, Bernd; Meyer, Anton - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 201-210
Persistent link: https://www.econbiz.de/10009779995
Cover Image
The impact of national brand introductions on hard-discounter image and share-of-wallet
Lourenço, Carlos J. S.; Gijsbrechts, Els - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 368-382
Persistent link: https://www.econbiz.de/10010223392
Cover Image
Drivers of the cost of capital : the joint role of non-financial metrics
Himme, Alexander; Fischer, Marc - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 224-238
Persistent link: https://www.econbiz.de/10010400693
Cover Image
You decide, we donate : strengthening consumer-brand relationships through digitally co-created social responsibility
Kull, Alexander J.; Heath, Timothy B. - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 77-92
Persistent link: https://www.econbiz.de/10011490823
Cover Image
Generating global brand equity through corporate social responsibility to key stakeholders
Torres, Anna; Bijmolt, Tammo H. A.; Tribó, Josep A.; … - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 13-24
Persistent link: https://www.econbiz.de/10009552156
Cover Image
How firm communication affects the impact of layoff announcements on brand strength over time
Stäbler, Samuel; Himme, Alexander; Edeling, Alexander; … - In: International journal of research in marketing : IJRM ; … 40 (2023) 3, pp. 700-723
Persistent link: https://www.econbiz.de/10014383235
Cover Image
Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.; Brady, Michael; Leone, Robert P.; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
Cover Image
Corporate social responsibility and product quality : complements or substitutes?
Banerjee, Sumitro; Wathieu, Luc - In: International journal of research in marketing : IJRM ; … 34 (2017) 3, pp. 734-745
Persistent link: https://www.econbiz.de/10011758142
Cover Image
What's in a name? : an analysis of the strategic behavior of family firms
Kashmiri, Saim; Mahajan, Vijay - In: International journal of research in marketing : IJRM ; … 27 (2010) 3, pp. 271-280
Persistent link: https://www.econbiz.de/10008664486
Cover Image
Does retailer CSR enhance behavioral loyalty? : a case for benefit segmentation
Ailawadi, Kusum L.; Neslin, Scott A.; Luan, Y. Jackie; … - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 156-167
Persistent link: https://www.econbiz.de/10010400710