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Consumer response to and choice of customized versus standardized systems
Bharadwaj, Neeraj; Walker Reczek, Rebecca; Hofstede, … - In: International journal of research in marketing : IJRM ; … 26 (2009) 3, pp. 216-227
Persistent link: https://www.econbiz.de/10003885207
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A global brand management roadmap
Ozsomer, Aysegul; Batra, Rajeev; Chattopadhyay, Amitava; … - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10009552160
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International market segmentation: issues and perspectives
Steenkamp, Jan-Benedict E.M.; Ter Hofstede, Frenkel - In: International journal of research in marketing : IJRM ; … 19 (2002) 3, pp. 185-214
Persistent link: https://www.econbiz.de/10006173799
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A global brand management roadmap
Özsomer, Aysegül; Batra, Rajeev; Chattopadhyay, Amitava; … - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 1-5
Persistent link: https://www.econbiz.de/10009846338
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Consumer response to and choice of customized versus standardized systems
Bharadwaj, Neeraj; Naylor, Rebecca Walker; ter … - In: International journal of research in marketing : IJRM ; … 26 (2009) 3, pp. 216-228
Persistent link: https://www.econbiz.de/10008898990
Cover Image
Consumer response to and choice of customized versus standardized systems
Bharadwaj, Neeraj; Naylor, Rebecca Walker; ter … - In: International journal of research in marketing : IJRM ; … 26 (2009) 3, pp. 216-227
Persistent link: https://www.econbiz.de/10008283563