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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of marketing research : JMR
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Marketing Science
9
Journal of marketing
7
Journal of retailing
7
Economics letters
6
Journal of Consumer Research
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of consumer research : JCR ; an interdisciplinary journal
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Economics Letters
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European financial management : the journal of the European Financial Management Association
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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The international journal of bank marketing : IJBM
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European journal of marketing : EJM
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Handbook of information exchange in supply chain management
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International Journal of Bank Marketing
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International marketing ; Vol. 2
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International marketing ; Vol. IV
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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Consumer response to and choice of customized versus standardized systems
Bharadwaj, Neeraj
;
Walker Reczek, Rebecca
;
Hofstede, …
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 216-227
Persistent link: https://www.econbiz.de/10003885207
Saved in:
2
A global brand management roadmap
Ozsomer, Aysegul
;
Batra, Rajeev
;
Chattopadhyay, Amitava
; …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10009552160
Saved in:
3
International market segmentation: issues and perspectives
Steenkamp, Jan-Benedict E.M.
;
Ter Hofstede, Frenkel
- In:
International journal of research in marketing : IJRM ; …
19
(
2002
)
3
,
pp. 185-214
Persistent link: https://www.econbiz.de/10006173799
Saved in:
4
A global brand management roadmap
Özsomer, Aysegül
;
Batra, Rajeev
;
Chattopadhyay, Amitava
; …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10009846338
Saved in:
5
Consumer response to and choice of customized versus standardized systems
Bharadwaj, Neeraj
;
Naylor, Rebecca Walker
;
ter …
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 216-228
Persistent link: https://www.econbiz.de/10008898990
Saved in:
6
Consumer response to and choice of customized versus standardized systems
Bharadwaj, Neeraj
;
Naylor, Rebecca Walker
;
ter …
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 216-227
Persistent link: https://www.econbiz.de/10008283563
Saved in:
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