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Will the frog change into a prince? : predicting future customer profitability
Rust, Roland T.; Kumar, V.; Venkatesan, Rajkumar - In: International journal of research in marketing : IJRM ; … 28 (2011) 4, pp. 281-294
Persistent link: https://www.econbiz.de/10009406673
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Evaluating the impact of social media activities on human brand sales
Saboo, Alok R.; Kumar, V.; Ramani, Girish - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 524-541
Persistent link: https://www.econbiz.de/10011596859
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Will the frog change into a prince? Predicting future customer profitability
Rust, Roland T.; Kumar, V.; Venkatesan, Rajkumar - In: International journal of research in marketing : IJRM ; … 28 (2011) 4, pp. 281-295
Persistent link: https://www.econbiz.de/10009801791
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Developing firms' growth approaches as a multidimensional decision to enhance key stakeholders' wellbeing
Kumar, Vikas; Ramachandran, Divya - In: International journal of research in marketing : IJRM ; … 38 (2021) 2, pp. 402-424
Persistent link: https://www.econbiz.de/10012591053