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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
2,289
Journal of retailing and consumer services
2,057
International journal of hospitality management
852
International journal of consumer studies
783
Psychology & marketing
713
SpringerLink / Bücher
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NBER working paper series
626
Journal of consumer research : JCR ; an interdisciplinary bimonthly
612
Working paper / National Bureau of Economic Research, Inc.
528
NBER Working Paper
466
Management science : journal of the Institute for Operations Research and the Management Sciences
432
Asia Pacific journal of marketing and logistics
419
The journal of product & brand management
410
Journal of fashion marketing and management
387
Tourism management : research, policies, practice
383
Technological forecasting & social change : an international journal
378
The journal of brand management : an international journal
378
Journal of marketing research : JMR
374
European journal of marketing : EJM
372
Journal of travel and tourism marketing
364
Journal of marketing management : MM
360
Journal of business ethics : JOBE
353
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
349
Journal of retailing
346
Cogent business & management
334
Journal of international consumer marketing
328
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
321
International journal of retail & distribution management
318
Journal of marketing
318
The international review of retail, distribution and consumer research
318
Marketing letters : a journal of research in marketing
316
The journal of services marketing
312
International journal of contemporary hospitality management
310
Journal of marketing communications
307
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
304
Industrial marketing management : the international journal for industrial and high-tech firms
302
Journal of economic psychology : research in economic psychology and behavioral economics
299
Journal of consumer behaviour : an international research review
298
Journal of the Academy of Marketing Science
297
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ECONIS (ZBW)
315
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1
Feeling lucky : how framing the target product as a free gift enhances purchase intention
Liu, Maggie Wenjing
;
Wei, Chuang
;
Yang, Lu
;
Keh, Hean Tat
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 349-363
Persistent link: https://www.econbiz.de/10013271754
Saved in:
2
Engaging the unengaged customer : the value of a retailer mobile app
Heerde, Harald J. van
;
Dinner, Isaac M.
;
Neslin, Scott A.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 420-438
Persistent link: https://www.econbiz.de/10012134263
Saved in:
3
Hook vs. hope : how to enhance customer engagement through gamification
Eisingerich, Andreas B
;
Marchand, André
;
Fritze, …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 200-215
Persistent link: https://www.econbiz.de/10012063323
Saved in:
4
Consumer participation in the design and realization stages of production : how self-production shapes consumer evaluations and relationships to products
Atakan, S. Sinem
;
Bagozzi, Richard P.
;
Yoon, Carolyn
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 395-408
Persistent link: https://www.econbiz.de/10011280168
Saved in:
5
You decide, we donate : strengthening consumer-brand relationships through digitally co-created social responsibility
Kull, Alexander J.
;
Heath, Timothy B.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10011490823
Saved in:
6
Bolstering and restoring feelings of competence via the IKEA effect
Mochon, Daniel
;
Norton, Michael I.
;
Ariely, Dan
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
4
,
pp. 363-369
Persistent link: https://www.econbiz.de/10009684906
Saved in:
7
The smarter, the better?! : customer well-being, engagement, and perceptions in smart service systems
Henkens, Bieke
;
Verleye, Katrien
;
Larivière, Bart
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 425-447
Persistent link: https://www.econbiz.de/10012591054
Saved in:
8
Customer engagement in online social crowdfunding : the influence of storytelling technique on donation performance
Robiady, Nurlita Devian
;
Windasari, Nila Armelia
;
Nita, …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 492-500
Persistent link: https://www.econbiz.de/10012591058
Saved in:
9
The multichannel pricing dilemma : do consumers accept higher offline than online prices?
Homburg, Christian
;
Lauer, Karin
;
Vomberg, Arnd
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 597-612
Persistent link: https://www.econbiz.de/10012152467
Saved in:
10
Targeting online display ads : choosing their frequency and spacing
Försch, Steffen
;
Haan, Evert de
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 661-672
Persistent link: https://www.econbiz.de/10011956611
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