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Lesscher, Lisan; Lobschat, Lara; Verhoef, Peter C. - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 678-697

Persistent link: https://www.econbiz.de/10012939496

Bayer, Emanuel; Srinivasan, Shuba; Riedl, Edward J.; … - In: International journal of research in marketing : IJRM ; … 37 (2020) 4, pp. 789-804

Persistent link: https://www.econbiz.de/10012494716

Försch, Steffen; Haan, Evert de - In: International journal of research in marketing : IJRM ; … 35 (2018) 4, pp. 661-672

Persistent link: https://www.econbiz.de/10011956611

Osinga, Ernst C.; Zevenbergen, Menno; Zuijlen, Mark W. … - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 439-453

Persistent link: https://www.econbiz.de/10012134264

Frison, Steffi; Dekimpe, Marnik G.; Croux, Christophe; … - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 425-433

Persistent link: https://www.econbiz.de/10011280164

Kim, Ho; Bruce, Norris I. - In: International journal of research in marketing : IJRM ; … 35 (2018) 1, pp. 116-143

Persistent link: https://www.econbiz.de/10011816979

Guitart, Ivan A.; González, Jorge; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 35 (2018) 3, pp. 471-489

Persistent link: https://www.econbiz.de/10011943264

Shehu, Edlira; Abou Nabout, Nadia; Clement, Michel - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 663-677

Persistent link: https://www.econbiz.de/10012939494

Guitart, Ivan A.; Hervet, Guillaume - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 480-498

Persistent link: https://www.econbiz.de/10011734905

Joo, Mingyu; Wilbur, Kenneth C.; Zhu, Yi - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 508-523

Persistent link: https://www.econbiz.de/10011596857