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Do mobile banner ads increase sales? : yes, in the offline channel
Osinga, Ernst C.; Zevenbergen, Menno; Zuijlen, Mark W. … - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 439-453
Persistent link: https://www.econbiz.de/10012134264
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Billboard and cinema advertising : missed opportunity or spoiled arms?
Frison, Steffi; Dekimpe, Marnik G.; Croux, Christophe; … - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 425-433
Persistent link: https://www.econbiz.de/10011280164
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Should sequels differ from original movies in pre-launch advertising schedule? : lessons from consumers' online search activity
Kim, Ho; Bruce, Norris I. - In: International journal of research in marketing : IJRM ; … 35 (2018) 1, pp. 116-143
Persistent link: https://www.econbiz.de/10011816979
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Advertising non-premium products as if they were premium : the impact of advertising up on advertising elasticity and brand equity
Guitart, Ivan A.; González, Jorge; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 35 (2018) 3, pp. 471-489
Persistent link: https://www.econbiz.de/10011943264
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The risk of programmatic advertising : effects of website quality on advertising effectiveness
Shehu, Edlira; Abou Nabout, Nadia; Clement, Michel - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 663-677
Persistent link: https://www.econbiz.de/10012939494
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Online display advertising for CPG brands : (when) does it work?
Ewijk, Bernadette J. van; Stubbe, Astrid; Gijsbrechts, Els - In: International journal of research in marketing : IJRM ; … 38 (2021) 2, pp. 271-289
Persistent link: https://www.econbiz.de/10012591030
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Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily; Bowman, Douglas - In: International journal of research in marketing : IJRM ; … 40 (2023) 4, pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
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Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan; Lobschat, Lara; Verhoef, Peter C. - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
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The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value
Bayer, Emanuel; Srinivasan, Shuba; Riedl, Edward J.; … - In: International journal of research in marketing : IJRM ; … 37 (2020) 4, pp. 789-804
Persistent link: https://www.econbiz.de/10012494716
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The impact of contextual television ads on online conversions : an application in the insurance industry
Guitart, Ivan A.; Hervet, Guillaume - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 480-498
Persistent link: https://www.econbiz.de/10011734905