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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Consumer behaviour
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
2,255
Journal of retailing and consumer services
1,980
International journal of consumer studies
770
International journal of hospitality management
764
Psychology & marketing
718
The journal of brand management : an international journal
706
SpringerLink / Bücher
633
NBER working paper series
609
Journal of consumer research : JCR ; an interdisciplinary bimonthly
608
Working paper / National Bureau of Economic Research, Inc.
515
The journal of product & brand management
506
NBER Working Paper
454
European Journal of Marketing
447
Journal of marketing research : JMR
431
Asia Pacific journal of marketing and logistics
422
European journal of marketing : EJM
418
Journal of Consumer Marketing
404
Journal of travel and tourism marketing
390
Tourism management : research, policies, practice
387
Journal of marketing management : MM
379
Management science : journal of the Institute for Operations Research and the Management Sciences
377
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
361
Journal of Product & Brand Management
358
Journal of marketing
352
Journal of retailing
338
Journal of marketing communications
333
Journal of international consumer marketing
331
Journal of the Academy of Marketing Science
326
Journal of fashion marketing and management
321
Marketing letters : a journal of research in marketing
318
Cogent business & management
314
International journal of retail & distribution management
310
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
307
Journal of consumer behaviour : an international research review
302
The international review of retail, distribution and consumer research
302
The journal of consumer marketing
300
Marketing intelligence & planning
295
International journal of contemporary hospitality management
288
The journal of services marketing
279
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ECONIS (ZBW)
344
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1
Brand
portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
2
Brand
response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.
;
Brady, Michael
;
Leone, Robert P.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
Saved in:
3
The impact of perceived
brand
globalness on consumers' willingness to pay
Davvetas, Vasileios
;
Sichtmann, Christina
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
Saved in:
4
Making sense of numbers : effects of alphanumeric brands on consumer inference
Yan, Dengfeng
;
Duclos, Rod
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 179-184
Persistent link: https://www.econbiz.de/10009746282
Saved in:
5
Same sound, same preference? : investigating sound symbolism effects in international
brand
names
Kuehnl, Christina
;
Mantau, Alexandra
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 417-420
Persistent link: https://www.econbiz.de/10010223381
Saved in:
6
Examining children's preferences for phonetically manipulated
brand
names across two English accent groups
Baxter, Stacey
;
Lowrey, Tina M.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 122-124
Persistent link: https://www.econbiz.de/10010370692
Saved in:
7
Decomposing the effects of online customer reviews on
brand
, price, and product attributes
Kostyra, Daniel
;
Reiner, Jochen
;
Natter, Martin
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 11-26
Persistent link: https://www.econbiz.de/10011490792
Saved in:
8
The influence of social media interactions on consumer-
brand
relationships : a three-country study of
brand
perceptions and marketing behaviors
Hudson, Simon
;
Huang, Li
;
Roth, Martin S.
;
Madden, …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10011490803
Saved in:
9
Antecedents and financial impacts of building
brand
love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
10
If all their products seem the same, all the parts within a product seem the same too : how
brand
homogeneity polarizes product experiences
Smith, Robert W.
;
Keller, Kevin Lane
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 698-714
Persistent link: https://www.econbiz.de/10012939497
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