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The impact of a homogenous versus a prototypical web design on online retail patronage for multichannel providers
Emrich, Oliver; Verhoef, Peter C. - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 363-374
Persistent link: https://www.econbiz.de/10011428861
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The impact of perceived brand globalness on consumers' willingness to pay
Davvetas, Vasileios; Sichtmann, Christina; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
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Category expansion through cross-channel demand spillovers
Guler, Ali Umut - In: International journal of research in marketing : IJRM ; … 40 (2023) 3, pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
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The effect of consumer heterogeneity on firm profits in conspicuous goods markets
Sajeesh, S.; Hada, Mahima; Raju, Jagmohan Singh - In: International journal of research in marketing : IJRM ; … 37 (2020) 2, pp. 258-280
Persistent link: https://www.econbiz.de/10012288664
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Making a first impression as a start-up : strategies to overcome low initial trust perceptions in digital innovation adoption
Konya-Baumbach, Elisa; Schuhmacher, Monika C.; Kuester, … - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 385-399
Persistent link: https://www.econbiz.de/10012134261
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When consumers can return digital products : influence of firm- and consumer-induced communication on the returns and profitability of news articles
Schulz, Petra; Shehu, Edlira; Clement, Michel - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 454-470
Persistent link: https://www.econbiz.de/10012134268
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Competitive information, trust, brand cconsideration and sales : two field experiments
Liberali, Guilherme; Urban, Glen L.; Hauser, John R. - In: International journal of research in marketing : IJRM ; … 30 (2013) 2, pp. 101-113
Persistent link: https://www.econbiz.de/10009746305
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Charts and demand : empirical generalizations on social influence
Maecker, Olaf; Grabenströer, Nadja Sophia; Clement, Michel - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 429-431
Persistent link: https://www.econbiz.de/10010223367
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The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut; Neslin, Scott A.; Verhoef, Peter C. - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
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In stories we trust : how narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts
Laer, Tom van; Ruyter, Ko de - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 164-174
Persistent link: https://www.econbiz.de/10003987364