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The effects of promotional frames of sales packages on perceived price increases and repurchase intentions
Liu, Hsin-Hsien; Chou, Hsuan-Yi - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 23-33
Persistent link: https://www.econbiz.de/10010517015
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The effects of mobile promotions on customer purchase dynamics
Park, Chang Hee; Park, Young-Hoon; Schweidel, David A. - In: International journal of research in marketing : IJRM ; … 35 (2018) 3, pp. 453-470
Persistent link: https://www.econbiz.de/10011943257
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Are private label users attractive targets for retailer coupons?
Nies, Salome; Natter, Martin - In: International journal of research in marketing : IJRM ; … 27 (2010) 3, pp. 281-291
Persistent link: https://www.econbiz.de/10008664484
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Can fat taxes and package size restrictions stimulate healthy food choices?
Huyghe, Elke; Van Kerckhove, Anneleen - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 421-423
Persistent link: https://www.econbiz.de/10010223380
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Consumer response to uncertain promotions : an empirical analysis of conditional rebates
Ailawadi, Kusum L.; Gedenk, Karen; Langer, Tobias; Ma, Yu; … - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 94-106
Persistent link: https://www.econbiz.de/10010370699
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The effect of firms' structural designs on advertising and personal selling returns
Lee, Ju-Yeon; Sridhar, Shrihari; Palmatier, Robert W. - In: International journal of research in marketing : IJRM ; … 34 (2017) 1, pp. 173-193
Persistent link: https://www.econbiz.de/10011671962
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The impact of instant reward programs and bonus premiums on consumer purchase behavior
Minnema, Alec; Bijmolt, Tammo H. A.; Non, Mariëlle - In: International journal of research in marketing : IJRM ; … 34 (2017) 1, pp. 194-211
Persistent link: https://www.econbiz.de/10011671966
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(Poor) seeing is believing : when direct experience impairs product promotion
Ert, Eyal; Raz, Ornit; Heiman, Amir - In: International journal of research in marketing : IJRM ; … 33 (2016) 4, pp. 881-895
Persistent link: https://www.econbiz.de/10011634094
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What makes deal-of-the-day promotions really effective? : the interplay of discount and time constraint with product type
Eisenbeiß, Maik; Wilkinson, Robert; Skiera, Bernd; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 387-397
Persistent link: https://www.econbiz.de/10011428880
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A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts
Kukar-Kinney, Monika; Carlson, Jeffrey R. - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 442-444
Persistent link: https://www.econbiz.de/10011428935