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Predicting consumer behavior with two emotion appraisal dimensions : emotion valence and agency in gift giving
Hooge, Ilona E. de - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 380-394
Persistent link: https://www.econbiz.de/10011280169
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Neural responses to functional and experiential ad appeals : explaining ad effectiveness
Couwenberg, Linda E.; Boksem, Maarten A. S.; Dietvorst, … - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 355-366
Persistent link: https://www.econbiz.de/10011734863
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The impact of cultural symbols and spokesperson identity on attitudes and intentions
Lenoir, Anne-Sophie I.; Puntoni, Stefano; Reed, Americus; … - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 426-428
Persistent link: https://www.econbiz.de/10010223373
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Identity-based consumer behavior
Reed II., Americus; Forehand, Mark R.; Puntoni, Stefano; … - In: International journal of research in marketing : IJRM ; … 29 (2012) 4, pp. 310-321
Persistent link: https://www.econbiz.de/10009684923
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Introduction to the special issue on consumer identities
Warlop, Luk; Puntoni, Stefano - In: International journal of research in marketing : IJRM ; … 29 (2012) 4, pp. 307-309
Persistent link: https://www.econbiz.de/10009684925
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Identity-based consumer behavior
Reed, Americus; Forehand, Mark R.; Puntoni, Stefano; … - In: International journal of research in marketing : IJRM ; … 29 (2012) 4, pp. 310-321
Persistent link: https://www.econbiz.de/10010050355
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Exploring the role of self- and customer-provoked embarrassment in personal selling
Verbeke, Willem; Bagozzi, Richard P. - In: International journal of research in marketing : IJRM ; … 20 (2003) 3, pp. 233-258
Persistent link: https://www.econbiz.de/10006168850