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Does competitive entry structurally change key marketing metrics?
Kornelis, Marcel; Dekimpe, Marnik G.; Leeflang, Peter - In: International journal of research in marketing : IJRM ; … 25 (2008) 3, pp. 173-182
Persistent link: https://www.econbiz.de/10003809032
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The proximity effect : the role of inter-item distance on reverse-item bias
Weijters, Bert; Geuens, Maggie; Schillewaert, Niels - In: International journal of research in marketing : IJRM ; … 26 (2009) 1, pp. 2-12
Persistent link: https://www.econbiz.de/10003822799
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Partner selection in B2B information service markets
Wuyts, Stefan; Verhoef, Peter C.; Prins, Remco - In: International journal of research in marketing : IJRM ; … 26 (2009) 1, pp. 41-51
Persistent link: https://www.econbiz.de/10003822811
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The effect of rating scale format on response styles : the number of response categories and response category labels
Weijters, Bert; Cabooter, Elke; Schillewaert, Niels - In: International journal of research in marketing : IJRM ; … 27 (2010) 3, pp. 236-247
Persistent link: https://www.econbiz.de/10008664491
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Is more always better? : an investigation into the relationship between marketing influence and managers' market intelligence dissemination
Hattula, Johannes D.; Schmitz, Christian; Schmidt, Martin; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 2, pp. 179-186
Persistent link: https://www.econbiz.de/10011337505
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From academic research to marketing practice : some further thoughts
Roberts, John H.; Kayande, Ujwal; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 144-146
Persistent link: https://www.econbiz.de/10010400716
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The impact of marketing science research on practice : comment
Winter, Russell S. - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 142-143
Persistent link: https://www.econbiz.de/10010400718
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Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R. - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 141
Persistent link: https://www.econbiz.de/10010400722
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Meta-analysis selection bias in marketing research
Eisend, Martin; Tarrahi, Farid - In: International journal of research in marketing : IJRM ; … 31 (2014) 3, pp. 317-326
Persistent link: https://www.econbiz.de/10010427988
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The low stability of brand-attribute associations is a partly due to market research methodology
Dolnicar, Sara; Rossiter, John R. - In: International journal of research in marketing : IJRM ; … 25 (2008) 2, pp. 104-108
Persistent link: https://www.econbiz.de/10003735957