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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
NBER working paper series
402
Working paper / National Bureau of Economic Research, Inc.
350
NBER Working Paper
348
Journal of business research : JBR
346
SpringerLink / Bücher
275
Industrial marketing management : the international journal for industrial and high-tech firms
261
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217
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194
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193
MPRA Paper
167
Discussion paper series / IZA
162
Ovidius University Annals, Economic Sciences Series
155
Economics Papers from University Paris Dauphine
151
Journal of Consumer Marketing
151
Discussion paper / Centre for Economic Policy Research
142
Marketing Intelligence & Planning
138
Springer eBook Collection
132
European journal of marketing : EJM
130
Europäische Hochschulschriften / 5
127
IZA Discussion Paper
124
Journal of marketing management : MM
123
Journal of the Academy of Marketing Science
115
The journal of business & industrial marketing
111
Journal of marketing communications
104
Journal of marketing
100
Working paper
97
Intereconomics : review of European economic policy
92
CESifo working papers
85
Marketing intelligence & planning
84
Problems of economic transition
83
Journal of Product & Brand Management
82
Journal of retailing and consumer services
82
Gabler Edition Wissenschaft
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Cogent business & management
71
International Journal of Bank Marketing
71
International Marketing Review
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Annals of Faculty of Economics
69
Theoretical and applied economics : GAER review
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ECONIS (ZBW)
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The moderating role of reward systems in the relationship between market orientation and new product performance in China
Wei, Yinghong
;
Atuahene-Gima, Kwaku
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
2
,
pp. 89-96
Persistent link: https://www.econbiz.de/10003866604
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2
Marketing agencies, media experts and sales agents : helping competitive firms improve the effectiveness of marketing
Soberman, David A.
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
1
,
pp. 21-33
Persistent link: https://www.econbiz.de/10003822808
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3
Consumer response to and choice of customized versus standardized systems
Bharadwaj, Neeraj
;
Walker Reczek, Rebecca
;
Hofstede, …
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 216-227
Persistent link: https://www.econbiz.de/10003885207
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4
Linking marketing capabilities with profit growth
Morgan, Neil A.
;
Slotegraaf, Rebecca J.
;
Vorhies, Douglas W.
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
4
,
pp. 284-293
Persistent link: https://www.econbiz.de/10003906408
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5
The impact of formal processes for market information acquisition and utilization on the performance of Chinese new ventures
Song, Michael
;
Di Benedetto, C. Anthony
;
Parry, Mark E.
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
4
,
pp. 314-323
Persistent link: https://www.econbiz.de/10003906425
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6
What's in a name? : an analysis of the strategic behavior of family firms
Kashmiri, Saim
;
Mahajan, Vijay
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 271-280
Persistent link: https://www.econbiz.de/10008664486
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7
Whatever people say I am, that's what I am : social labeling as a social marketing tool
Cornelissen, Gert
;
Dewitte, Siegfried
;
Warlop, Luk
; …
- In:
International journal of research in marketing : IJRM ; …
24
(
2007
)
4
,
pp. 278-288
Persistent link: https://www.econbiz.de/10003593750
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8
Use of relationship marketing programs in building customer-salesperson and customer-firm realationship : differential influences on financial outcomes
Palmatier, Robert W.
;
Scheer, Lisa K.
;
Houston, Mark B.
; …
- In:
International journal of research in marketing : IJRM ; …
24
(
2007
)
3
,
pp. 210-223
Persistent link: https://www.econbiz.de/10003562018
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9
In stories we trust : how narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts
Laer, Tom van
;
Ruyter, Ko de
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 164-174
Persistent link: https://www.econbiz.de/10003987364
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10
The effects of imbalanced competition on demonstration strategies
Heiman, Amir
;
Ofir, Chezy
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 175-187
Persistent link: https://www.econbiz.de/10003987365
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