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The moderating role of reward systems in the relationship between market orientation and new product performance in China
Wei, Yinghong; Atuahene-Gima, Kwaku - In: International journal of research in marketing : IJRM ; … 26 (2009) 2, pp. 89-96
Persistent link: https://www.econbiz.de/10003866604
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Marketing agencies, media experts and sales agents : helping competitive firms improve the effectiveness of marketing
Soberman, David A. - In: International journal of research in marketing : IJRM ; … 26 (2009) 1, pp. 21-33
Persistent link: https://www.econbiz.de/10003822808
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Consumer response to and choice of customized versus standardized systems
Bharadwaj, Neeraj; Walker Reczek, Rebecca; Hofstede, … - In: International journal of research in marketing : IJRM ; … 26 (2009) 3, pp. 216-227
Persistent link: https://www.econbiz.de/10003885207
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Linking marketing capabilities with profit growth
Morgan, Neil A.; Slotegraaf, Rebecca J.; Vorhies, Douglas W. - In: International journal of research in marketing : IJRM ; … 26 (2009) 4, pp. 284-293
Persistent link: https://www.econbiz.de/10003906408
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The impact of formal processes for market information acquisition and utilization on the performance of Chinese new ventures
Song, Michael; Di Benedetto, C. Anthony; Parry, Mark E. - In: International journal of research in marketing : IJRM ; … 26 (2009) 4, pp. 314-323
Persistent link: https://www.econbiz.de/10003906425
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What's in a name? : an analysis of the strategic behavior of family firms
Kashmiri, Saim; Mahajan, Vijay - In: International journal of research in marketing : IJRM ; … 27 (2010) 3, pp. 271-280
Persistent link: https://www.econbiz.de/10008664486
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Whatever people say I am, that's what I am : social labeling as a social marketing tool
Cornelissen, Gert; Dewitte, Siegfried; Warlop, Luk; … - In: International journal of research in marketing : IJRM ; … 24 (2007) 4, pp. 278-288
Persistent link: https://www.econbiz.de/10003593750
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Use of relationship marketing programs in building customer-salesperson and customer-firm realationship : differential influences on financial outcomes
Palmatier, Robert W.; Scheer, Lisa K.; Houston, Mark B.; … - In: International journal of research in marketing : IJRM ; … 24 (2007) 3, pp. 210-223
Persistent link: https://www.econbiz.de/10003562018
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In stories we trust : how narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts
Laer, Tom van; Ruyter, Ko de - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 164-174
Persistent link: https://www.econbiz.de/10003987364
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The effects of imbalanced competition on demonstration strategies
Heiman, Amir; Ofir, Chezy - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 175-187
Persistent link: https://www.econbiz.de/10003987365