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Simplicity is not key : understanding firm-generated social media images and consumer liking
Overgoor, Gijs; Rand, William; Dolen, Willemijn M. van; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 3, pp. 639-655
Persistent link: https://www.econbiz.de/10013399580
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Nostalgia marketing and (re-)enchantment
Hartmann, Benjamin Julien; Brunk, Katja H. - In: International journal of research in marketing : IJRM ; … 36 (2019) 4, pp. 669-686
Persistent link: https://www.econbiz.de/10012152473
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Social interactions in customer churn decisions : the impact of relationship directionality
Haenlein, Michael - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 236-248
Persistent link: https://www.econbiz.de/10009779989
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Hook vs. hope : how to enhance customer engagement through gamification
Eisingerich, Andreas B; Marchand, André; Fritze, … - In: International journal of research in marketing : IJRM ; … 36 (2019) 2, pp. 200-215
Persistent link: https://www.econbiz.de/10012063323
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The differential impact of brand loyalty on traditional and online word of mouth : the moderating roles of self-brand connection and the desire to help the brand
Eelen, Jiska; Özturan, Peren; Verlegh, Peeter - In: International journal of research in marketing : IJRM ; … 34 (2017) 4, pp. 872-891
Persistent link: https://www.econbiz.de/10011792408
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Posting from beyond the grave : an autopsy of consumer attitudes toward promotional communication in a posthumous context
Boeuf, Benjamin; Darveau, Jessica - In: International journal of research in marketing : IJRM ; … 34 (2017) 4, pp. 892-900
Persistent link: https://www.econbiz.de/10011792409
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Brand crises in the digital age : the short- and long-term effects of social media firestorms on consumers and brands
Hansen, Nele; Kupfer, Ann-Kristin; Hennig-Thurau, Thorsten - In: International journal of research in marketing : IJRM ; … 35 (2018) 4, pp. 557-574
Persistent link: https://www.econbiz.de/10011956595
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The influence of social media interactions on consumer-brand relationships : a three-country study of brand perceptions and marketing behaviors
Hudson, Simon; Huang, Li; Roth, Martin S.; Madden, … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 27-41
Persistent link: https://www.econbiz.de/10011490803
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Each can help or hurt : negative and positive word of mouth in social network brand communities
Rellilng, Marleen; Schnittka, Oliver; Sattler, Henrik; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 42-58
Persistent link: https://www.econbiz.de/10011490805
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Consumers' use of brands to reflect their actual and ideal selves on Facebook
Hollenbeck, Candice R.; Kaikati, Andrew M. - In: International journal of research in marketing : IJRM ; … 29 (2012) 4, pp. 395-405
Persistent link: https://www.econbiz.de/10009684892