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Market orientation, knowledge competence, and innovation
Ozkaya, H. Erkan; Droge, Cornelia; Hult, G. Tomas M.; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 3, pp. 309-318
Persistent link: https://www.econbiz.de/10011398558
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Offensive versus defensive marketing : what is the optimal spending allocation?
Martín Herrán, Guiomar; McQuitty, Shaun; Sigué, … - In: International journal of research in marketing : IJRM ; … 29 (2012) 2, pp. 210-219
Persistent link: https://www.econbiz.de/10009569973
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Market orientation and innovation performance : the moderating roles of firm ownership structures
Song, Jing; Wei, Yinghong; Wang, Rui - In: International journal of research in marketing : IJRM ; … 32 (2015) 3, pp. 319-331
Persistent link: https://www.econbiz.de/10011398564
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Strategic orientation and firm risk
Bhattacharya, Abhi; Misra, Shekhar; Sardashti, Hanieh - In: International journal of research in marketing : IJRM ; … 36 (2019) 4, pp. 509-527
Persistent link: https://www.econbiz.de/10012152460
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Conducting field research in subsistence markets, with an application to market orientation in the context of Ethiopian pastoralists
Ingenbleek, Paul T. M.; Tessema, Workneh Kassa; Trijp, … - In: International journal of research in marketing : IJRM ; … 30 (2013) 1, pp. 83-97
Persistent link: https://www.econbiz.de/10009732713
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Balancing market exploration and market exploitation in product innovation : a contingency perspective
Zhang, Haisu; Wu, Fang; Cui, Anna Shaojie - In: International journal of research in marketing : IJRM ; … 32 (2015) 3, pp. 297-308
Persistent link: https://www.econbiz.de/10011398550
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Is more always better? : an investigation into the relationship between marketing influence and managers' market intelligence dissemination
Hattula, Johannes D.; Schmitz, Christian; Schmidt, Martin; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 2, pp. 179-186
Persistent link: https://www.econbiz.de/10011337505
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The moderating role of reward systems in the relationship between market orientation and new product performance in China
Wei, Yinghong; Atuahene-Gima, Kwaku - In: International journal of research in marketing : IJRM ; … 26 (2009) 2, pp. 89-96
Persistent link: https://www.econbiz.de/10003866604
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Performance implications of deploying marketing analytics
Germann, Frank; Lilien, Gary L.; Rangaswamy, Arvind - In: International journal of research in marketing : IJRM ; … 30 (2013) 2, pp. 114-128
Persistent link: https://www.econbiz.de/10009746291
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Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R. - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 141
Persistent link: https://www.econbiz.de/10010400722