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The role of positive emotions in experiental decisions
Kwortnik, Robert J.; Ross, William T. - In: International journal of research in marketing : IJRM ; … 24 (2007) 4, pp. 324-335
Persistent link: https://www.econbiz.de/10003593786
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Emotions that drive consumers away from brands : measuring negative emotions toward brands and their behavioral effects
Romani, Simona; Grappi, Silvia; Dalli, Daniele - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 55-67
Persistent link: https://www.econbiz.de/10009553456
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Not all negative emotions lead to concrete construal
Chowdhry, Nivriti; Winterich, Karen Page; Mittal, Vikas; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 428-430
Persistent link: https://www.econbiz.de/10011428926
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Thinking, feeling, and giving : the effects of scope and valuation on consumer donations
Hasford, Jonathan; Farmer, Adam; Waites, Stacie F. - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 435-438
Persistent link: https://www.econbiz.de/10011428931
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Predicting consumer behavior with two emotion appraisal dimensions : emotion valence and agency in gift giving
Hooge, Ilona E. de - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 380-394
Persistent link: https://www.econbiz.de/10011280169
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The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.; Geuens, Maggie; Pelsmacker, Patrick de - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
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Every ending is a new beginning : poignancy increases consumer preferences for self-made products
Septianto, Felix - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 732-748
Persistent link: https://www.econbiz.de/10012939500
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Feeling lucky : how framing the target product as a free gift enhances purchase intention
Liu, Maggie Wenjing; Wei, Chuang; Yang, Lu; Keh, Hean Tat - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 349-363
Persistent link: https://www.econbiz.de/10013271754
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The friluftsliv response : connection, drive, and contentment reactions to biophilic design in consumer environments
Castro, Iana A.; Honea, Heather; Cornelis, Erlinde; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 364-379
Persistent link: https://www.econbiz.de/10013271755
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Opposites attract : impact of background color on effectiveness of emotional charity appeals
Choi, Jungsil; Li, Yexin Jessica; Rangan, Priyamvadha; … - In: International journal of research in marketing : IJRM ; … 37 (2020) 3, pp. 644-660
Persistent link: https://www.econbiz.de/10012494708