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Category expansion through cross-channel demand spillovers
Guler, Ali Umut - In: International journal of research in marketing : IJRM ; … 40 (2023) 3, pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
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Sexual orientation and consumption : why and when do homosexuals and heterosexuals consume differently?
Eisend, Martin; Hermann, Erik - In: International journal of research in marketing : IJRM ; … 37 (2020) 4, pp. 678-696
Persistent link: https://www.econbiz.de/10012494710
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The effect of consumer heterogeneity on firm profits in conspicuous goods markets
Sajeesh, S.; Hada, Mahima; Raju, Jagmohan Singh - In: International journal of research in marketing : IJRM ; … 37 (2020) 2, pp. 258-280
Persistent link: https://www.econbiz.de/10012288664
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Patterns in consumption-based learning about brand quality for consumer packaged goods
Szymanowski, Maciej; Gijsbrechts, Els - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 219-235
Persistent link: https://www.econbiz.de/10009779990
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Save or (over-)spend? : the impact of hard-discounter shopping on consumers' grocery outlay
Gijsbrechts, Els; Campo, Katia; Vroegrijk, Mark - In: International journal of research in marketing : IJRM ; … 35 (2018) 2, pp. 270-288
Persistent link: https://www.econbiz.de/10011882556
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Consumer spending patterns across firms and categories : application to the size- and share-of-wallet
Jang, Sungha; Prasad, Ashutosh; Ratchfordn, Brian T. - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 123-139
Persistent link: https://www.econbiz.de/10011490865
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Customer satisfaction and consumer expenditure in selected European countries
Yeung, Matthew C. H.; Ramasamy, Bala; Chen, Junsong; … - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 406-416
Persistent link: https://www.econbiz.de/10010223383
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Socioeconomic status and consumption in an emerging economy
Kamakura, Wagner A.; Mazzon, Jose A. - In: International journal of research in marketing : IJRM ; … 30 (2013) 1, pp. 4-18
Persistent link: https://www.econbiz.de/10009732720
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Modeling consumption patterns in the attribute space : theory and evidence of hybrid behavior
Jiménez-Martín, Sergi; Ladrón de Guevara, Antonio - In: International journal of research in marketing : IJRM ; … 24 (2007) 3, pp. 242-253
Persistent link: https://www.econbiz.de/10003562041
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How push messaging impacts consumer spending and reward redemption in store-loyalty programs
Bies, Suzanne M. T. A.; Bronnenberg, Bart J.; … - In: International journal of research in marketing : IJRM ; … 38 (2021) 4, pp. 877-899
Persistent link: https://www.econbiz.de/10013191806