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A multi-category customer base analysis
Park, Chang Hee; Park, Young-hoon; Schweidel, David A. - In: International journal of research in marketing : IJRM ; … 31 (2014) 3, pp. 266-279
Persistent link: https://www.econbiz.de/10010427995
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Gains and losses of exclusivity in grocery retailing
Gielens, Katrijn; Gijsbrechts, Els; Dekimpe, Marnik G. - In: International journal of research in marketing : IJRM ; … 31 (2014) 3, pp. 239-252
Persistent link: https://www.econbiz.de/10010427997
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How procedural, financial and relational switching costs affect customer satisfaction, repurchase intentions, and repurchase behavior : a meta-analysis
Blut, Markus; Frennea, Carly M.; Mittal, Vikas; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 2, pp. 226-229
Persistent link: https://www.econbiz.de/10011337495
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Recommended for you : the effect of word of mouth on sales concentration
Hervas-Drane, Andres - In: International journal of research in marketing : IJRM ; … 32 (2015) 2, pp. 207-218
Persistent link: https://www.econbiz.de/10011337500
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The predictive ability of different customer feedback metrics for retention
Haan, Evert de; Verhoef, Peter C.; Wiesel, Thorsten - In: International journal of research in marketing : IJRM ; … 32 (2015) 2, pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
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Billboard and cinema advertising : missed opportunity or spoiled arms?
Frison, Steffi; Dekimpe, Marnik G.; Croux, Christophe; … - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 425-433
Persistent link: https://www.econbiz.de/10011280164
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Consumer participation in the design and realization stages of production : how self-production shapes consumer evaluations and relationships to products
Atakan, S. Sinem; Bagozzi, Richard P.; Yoon, Carolyn - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 395-408
Persistent link: https://www.econbiz.de/10011280168
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Predicting consumer behavior with two emotion appraisal dimensions : emotion valence and agency in gift giving
Hooge, Ilona E. de - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 380-394
Persistent link: https://www.econbiz.de/10011280169
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Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda; Verhoef, Peter C.; Fok, Dennis; … - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
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The aesthetic fidelity effect
Wiecek, Annika; Wentzel, Daniel; Landwehr, Jan Rüdiger - In: International journal of research in marketing : IJRM ; … 36 (2019) 4, pp. 542-557
Persistent link: https://www.econbiz.de/10012152462