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Bhattacharya, Abhi; Misra, Shekhar; Sardashti, Hanieh - In: International journal of research in marketing : IJRM ; … 36 (2019) 4, pp. 509-527

Persistent link: https://www.econbiz.de/10012152460

Kashmiri, Saim; Mahajan, Vijay - In: International journal of research in marketing : IJRM ; … 27 (2010) 3, pp. 271-280

Persistent link: https://www.econbiz.de/10008664486

Kashmiri, Saim; Mahajan, Vijay - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 79-93

Persistent link: https://www.econbiz.de/10010370701

Bertini, Marco; Halbheer, Daniel; Koenigsberg, Oded - In: International journal of research in marketing : IJRM ; … 37 (2020) 2, pp. 236-257

Persistent link: https://www.econbiz.de/10012288662

Jaeger, Nikolai A.; Zacharias, Nicolas A.; Brettel, Malte - In: International journal of research in marketing : IJRM ; … 33 (2016) 4, pp. 767-779

Persistent link: https://www.econbiz.de/10011634058

Kumar, Vikas; Ramachandran, Divya - In: International journal of research in marketing : IJRM ; … 38 (2021) 2, pp. 402-424

Persistent link: https://www.econbiz.de/10012591053

Petersen, J. Andrew; Paulich, Brianna JeeWon; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 566-582

Persistent link: https://www.econbiz.de/10013271780

Arunachalam S; Ramaswami, Sridhar N.; Patel, Pankaj; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 3, pp. 927-946

Persistent link: https://www.econbiz.de/10013399678

Zamudio, César - In: International journal of research in marketing : IJRM ; … 33 (2016) 2, pp. 409-427

Persistent link: https://www.econbiz.de/10011527114

Mathys, Juliane; Burmester, Alexa B.; Clement, Michel - In: International journal of research in marketing : IJRM ; … 33 (2016) 2, pp. 428-448

Persistent link: https://www.econbiz.de/10011527120