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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
International journal of advertising : the quarterly review of marketing communications
24
Journal of advertising : official publication of the American Academy of Advertising
17
International journal of advertising : the review of marketing communications
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Journal of advertising
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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European Advertising Academy
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Journal of current issues and research in advertising : JCIRA
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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Breaking new ground in theory and practice
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Discussion Papers / Fachbereich Wirtschaftswissenschaft, Freie Universität Berlin
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Empirische Mastertechniken : eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
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Meta-analysis selection bias in marketing research
Eisend, Martin
;
Tarrahi, Farid
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 317-326
Persistent link: https://www.econbiz.de/10010427988
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2
A meta-analysis of price change fairness perceptions
Tarrahi, Farid
;
Eisend, Martin
;
Dost, Florian
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 199-203
Persistent link: https://www.econbiz.de/10011490887
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3
Sexual orientation and consumption : why and when do homosexuals and heterosexuals consume differently?
Eisend, Martin
;
Hermann, Erik
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 678-696
Persistent link: https://www.econbiz.de/10012494710
Saved in:
4
Two-sided advertising: A meta-analysis
Eisend, Martin
- In:
International journal of research in marketing : IJRM ; …
23
(
2006
)
2
,
pp. 187-198
Persistent link: https://www.econbiz.de/10007264726
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