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Simplicity is not key : understanding firm-generated social media images and consumer liking
Overgoor, Gijs; Rand, William; Dolen, Willemijn M. van; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 3, pp. 639-655
Persistent link: https://www.econbiz.de/10013399580
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Seeing the wood for the trees : how machine learning can help firms in identifying relevant electronic word-of-mouth in social media
Vermeer, Susan A. M.; Araujo, Theo; Bernritter, Stefan F.; … - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 492-508
Persistent link: https://www.econbiz.de/10012134275
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Making new products go viral and succeed
Nguyen, Hang T.; Chaudhuri, Malika - In: International journal of research in marketing : IJRM ; … 36 (2019) 1, pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
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Hook vs. hope : how to enhance customer engagement through gamification
Eisingerich, Andreas B; Marchand, André; Fritze, … - In: International journal of research in marketing : IJRM ; … 36 (2019) 2, pp. 200-215
Persistent link: https://www.econbiz.de/10012063323
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Brand crises in the digital age : the short- and long-term effects of social media firestorms on consumers and brands
Hansen, Nele; Kupfer, Ann-Kristin; Hennig-Thurau, Thorsten - In: International journal of research in marketing : IJRM ; … 35 (2018) 4, pp. 557-574
Persistent link: https://www.econbiz.de/10011956595
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Social media resources and capabilities as strategic determinants of social media performance
Marchand, André; Hennig-Thurau, Thorsten; Flemming, Jan - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 549-571
Persistent link: https://www.econbiz.de/10012939484
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Brand and consumer engagement behaviors on Facebook brand pages : let's have a (positive) conversation
Dhaoui, Chedia; Webster, Cynthia M. - In: International journal of research in marketing : IJRM ; … 38 (2021) 1, pp. 155-175
Persistent link: https://www.econbiz.de/10012506523
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Not all digital word of mouth is created equal : understanding the respective impact of consumer reviews and microblogs on new product success
Marchand, André; Hennig-Thurau, Thorsten; Wiertz, Caroline - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 336-354
Persistent link: https://www.econbiz.de/10011734858
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Digital marketing : a framework, review and research agenda
Kannan, P. K.; Li, Hongshuang - In: International journal of research in marketing : IJRM ; … 34 (2017) 1, pp. 22-45
Persistent link: https://www.econbiz.de/10011671915
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Modeling the role of message content and influencers in social media rebroadcasting
Zhang, Yuchi; Moe, Wendy W.; Schweidel, David A. - In: International journal of research in marketing : IJRM ; … 34 (2017) 1, pp. 100-119
Persistent link: https://www.econbiz.de/10011671940