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Winning hearts, minds and sales : how marketing communication enters the purchase process in emerging and mature markets
Pauwels, Koen; Erguncu, Selin; Yildirim, Gokhan - In: International journal of research in marketing : IJRM ; … 30 (2013) 1, pp. 57-68
Persistent link: https://www.econbiz.de/10009732715
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Functional and experiential routes to persuasion : an analysis of advertising in emerging versus developed markets
Zarantonello, Lia; Jedidi, Kamel; Schmitt, Bernd - In: International journal of research in marketing : IJRM ; … 30 (2013) 1, pp. 46-56
Persistent link: https://www.econbiz.de/10009732716
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"Are multichannel customers really more valuable? : an analysis of banking services"
Cambra-Fierro, Jesús; Kamakura, Wagner A.; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 208-212
Persistent link: https://www.econbiz.de/10011490894
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Consumer response to and choice of customized versus standardized systems
Bharadwaj, Neeraj; Walker Reczek, Rebecca; Hofstede, … - In: International journal of research in marketing : IJRM ; … 26 (2009) 3, pp. 216-227
Persistent link: https://www.econbiz.de/10003885207
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Whatever people say I am, that's what I am : social labeling as a social marketing tool
Cornelissen, Gert; Dewitte, Siegfried; Warlop, Luk; … - In: International journal of research in marketing : IJRM ; … 24 (2007) 4, pp. 278-288
Persistent link: https://www.econbiz.de/10003593750
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In stories we trust : how narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts
Laer, Tom van; Ruyter, Ko de - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 164-174
Persistent link: https://www.econbiz.de/10003987364
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The predictive ability of different customer feedback metrics for retention
Haan, Evert de; Verhoef, Peter C.; Wiesel, Thorsten - In: International journal of research in marketing : IJRM ; … 32 (2015) 2, pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
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Antecedents and financial impacts of building brand love
Nguyen, Hang T.; Feng, Hui - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
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A picture is worth a thousand words : translating product reviews into a product positioning map
Moon, Sangkil; Kamakura, Wagner A. - In: International journal of research in marketing : IJRM ; … 34 (2017) 1, pp. 265-285
Persistent link: https://www.econbiz.de/10011672001
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The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel; Jerath, Kinshuk; Kalyanam, Kirthi - In: International journal of research in marketing : IJRM ; … 39 (2022) 3, pp. 656-677
Persistent link: https://www.econbiz.de/10013399585