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Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay; Sesé, F. Javier; Krafft, Manfred - In: International journal of research in marketing : IJRM ; … 34 (2017) 4, pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
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Delegation of pricing authority to the sales force : an agency-theoretic perspective of its determinants and impact on performance/ Heiko Frenzen; Ann-Kristin Hansen; Manfred Kraff...
Frenzen, Heiko; Hansen, Ann-Kristin; Krafft, Manfred; … - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 58-68
Persistent link: https://www.econbiz.de/10003960762
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The effects of mailing design characteristics on direct mail campaign performance
Feld, Sebastian; Frenzen, Heiko; Krafft, Manfred; … - In: International journal of research in marketing : IJRM ; … 30 (2013) 2, pp. 143-159
Persistent link: https://www.econbiz.de/10009746288
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Guest editorial: Special section on enhancing sales force productivity
Albers, Sönke; Krafft, Manfred; Mantrala, Murali K. - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 44-45
Persistent link: https://www.econbiz.de/10009519920
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The effects of mailing design characteristics on direct mail campaign performance
Feld, Sebastian; Frenzen, Heiko; Krafft, Manfred; … - In: International journal of research in marketing : IJRM ; … 30 (2013) 2, pp. 143-159
Persistent link: https://www.econbiz.de/10010098522
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A simple mechanism to incentive-align conjoint experiments
Frenzen, Heiko; Hansen, Ann-Kristin; Krafft, Manfred; … - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 25-33
Persistent link: https://www.econbiz.de/10008384647
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Network effects: Do they warm or chill a budding product?
Albers, Sönke; Krafft, Manfred; Mantrala, Murali - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 20-22
Persistent link: https://www.econbiz.de/10008384649
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Determinants of the variety of routes to market
Jindal, Rupinder P.; Reinartz, Werner; Krafft, Manfred; … - In: International journal of research in marketing : IJRM ; … 24 (2007) 1, pp. 17-30
Persistent link: https://www.econbiz.de/10007607160