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The young adult cohort in emerging markets : assessing their global cultural identity in a global marketplace
Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda L. - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 43-54
Persistent link: https://www.econbiz.de/10009553460
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Special issue on postmodernism, marketing and the consumer
In: International journal of research in marketing : IJRM ; … 11 (1994) 4, pp. 311-449
Persistent link: https://www.econbiz.de/10001168044
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Unfolding large-scale marketing data
Ho, Ying; Chung, Yuho; Lau, Kin-nam - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 119-132
Persistent link: https://www.econbiz.de/10003987357
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Winning hearts, minds and sales : how marketing communication enters the purchase process in emerging and mature markets
Pauwels, Koen; Erguncu, Selin; Yildirim, Gokhan - In: International journal of research in marketing : IJRM ; … 30 (2013) 1, pp. 57-68
Persistent link: https://www.econbiz.de/10009732715
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Functional and experiential routes to persuasion : an analysis of advertising in emerging versus developed markets
Zarantonello, Lia; Jedidi, Kamel; Schmitt, Bernd - In: International journal of research in marketing : IJRM ; … 30 (2013) 1, pp. 46-56
Persistent link: https://www.econbiz.de/10009732716
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Special issue on marketing in emerging markets
Burgess, Steven M. (contributor) - 2013
Persistent link: https://www.econbiz.de/10009732724
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Editorial introduction: The inaugural EMAC Distinguished Marketing Scholar Award
Lilien, Gary L. - In: International journal of research in marketing : IJRM ; … 28 (2011) 2, pp. 75
Persistent link: https://www.econbiz.de/10009518459
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IJRM special section introduction : EMAC distinguished marketing scholar papers
Lilien, Gary L. - In: International journal of research in marketing : IJRM ; … 37 (2020) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10012288639
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Special issue on brand equity
In: International journal of research in marketing : IJRM ; … 10 (1993) 1, pp. 9-104
Persistent link: https://www.econbiz.de/10001140013
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Alternatives to information processing in consumer research : new perspectives on old controversies
Nakamoto, Kent - In: International journal of research in marketing : IJRM ; … 4 (1987) 1, pp. 11-27
Persistent link: https://www.econbiz.de/10001038034