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Optimizable and implementable aggregate response modeling for marketing decision support
Albers, Sönke - In: International journal of research in marketing : IJRM ; … 29 (2012) 2, pp. 111-122
Persistent link: https://www.econbiz.de/10009569981
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The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention
Becker, Jan U.; Greve, Goetz; Albers, Sönke - In: International journal of research in marketing : IJRM ; … 26 (2009) 3, pp. 207-215
Persistent link: https://www.econbiz.de/10003885206
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Guest editorial: Special section on enhancing sales force productivity
Albers, Sönke; Krafft, Manfred; Mantrala, Murali K. - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 44-45
Persistent link: https://www.econbiz.de/10009519920
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Impact of types of functional relationships, decisions, and solutions on the applicability of marketing models
Albers, Sönke - In: International journal of research in marketing : IJRM ; … 17 (2000) 2, pp. 169-176
Persistent link: https://www.econbiz.de/10006184644
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A framework for analysis of sources of profit contribution variance between actual and plan
Albers, Sönke - In: International journal of research in marketing : IJRM ; … 15 (1998) 2, pp. 109-122
Persistent link: https://www.econbiz.de/10006200314
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Network effects: Do they warm or chill a budding product?
Albers, Sönke; Krafft, Manfred; Mantrala, Murali - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 20-22
Persistent link: https://www.econbiz.de/10008384649
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Optimizable and implementable aggregate response modeling for marketing decision support
Albers, Sönke - In: International journal of research in marketing : IJRM ; … 29 (2012) 2, pp. 111-123
Persistent link: https://www.econbiz.de/10009983808
Cover Image
The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention
Becker, Jan U.; Greve, Goetz; Albers, Sönke - In: International journal of research in marketing : IJRM ; … 26 (2009) 3, pp. 207-216
Persistent link: https://www.econbiz.de/10008898991
Cover Image
The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention
Becker, Jan U.; Greve, Goetz; Albers, Sönke - In: International journal of research in marketing : IJRM ; … 26 (2009) 3, pp. 207-215
Persistent link: https://www.econbiz.de/10008283564