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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Gijsenberg, Maarten J.
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Dekimpe, Marnik G.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of advertising research
234
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising
177
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
170
Journal of marketing communications
144
Revista BCV
133
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Management science : journal of the Institute for Operations Research and the Management Sciences
81
Journal of marketing
75
European journal of operational research : EJOR
73
Journal of historical research in marketing
70
NBER working paper series
67
European journal of marketing : EJM
66
Journal of promotion management : innovations in planning and applied research
64
Journal of marketing research : JMR
62
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
57
NBER Working Paper
56
Jahrbuch der Absatz- und Verbrauchsforschung
55
Psychology & marketing
54
International journal of industrial organization
53
SpringerLink / Bücher
52
Working paper / National Bureau of Economic Research, Inc.
52
Journal of current issues and research in advertising : JCIRA
51
Cuadernos de información económica
50
Health marketing quarterly
49
Journal of current issues and research in advertising
45
Marketing : ZFP ; journal of research and management
42
Observatorio de la Economía Latinoamericana
42
Temas de coyuntura : publicación del Instituto de Investigaciones Económicas y Sociales, Facultad de Ciencias Económicas y Sociales, Universidad Católica Andrés Bello
42
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Markenartikel : das Magazin für Markenführung
39
Revista de economía latinoamericana : publ. bajo los auspicios del Banco Central de Venezuela
38
Young consumers : insight and ideas for responsible marketers
37
Cuadernos del CENDES
36
Journal of business ethics : JOBE
35
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ECONIS (ZBW)
49
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1
Generalizations on the effectiveness of pharmaceutical promotional expenditures
Kremer, Sara T. M.
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 234-246
Persistent link: https://www.econbiz.de/10003793491
Saved in:
2
Playoff payoff : Super Bowl advertising for movies
Ho, Jason Y. C.
;
Dhar, Tirtha
;
Weinberg, Charles B.
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 168-179
Persistent link: https://www.econbiz.de/10003885165
Saved in:
3
A review of the effect of cigarette advertising
Capella, Michael L.
;
Webster, Cynthia
;
Kinard, Brian R.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
3
,
pp. 269-279
Persistent link: https://www.econbiz.de/10009376039
Saved in:
4
Why the Generalized Bass Model leads to odd optimal advertising policies
Fruchter, Gila E.
;
Van Den Bulte, Christophe
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
3
,
pp. 218-230
Persistent link: https://www.econbiz.de/10009376046
Saved in:
5
The truth hurts : how customers may lose from honest advertising
Kopalle, Praveen K.
;
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 251-262
Persistent link: https://www.econbiz.de/10011398534
Saved in:
6
Optimal targeting of advertisement for new products with multiple consumer segments
Hariharan, Vijay Ganesh
;
Talukdar, Debabrata
;
Kwon, …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 263-271
Persistent link: https://www.econbiz.de/10011398535
Saved in:
7
Crossing the cultural divide through bilingual advertising : the moderating role of brand cultural symbolism
Kubat, Umut
;
Swaminathan, Vanitha
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 354-362
Persistent link: https://www.econbiz.de/10011428859
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8
The impact of pre- and post-launch publicity and advertising on new product sales
Burmester, Alexa B.
;
Becker, Jan U.
;
Heerde, Harald J. van
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 408-417
Persistent link: https://www.econbiz.de/10011428886
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9
Billboard and cinema advertising : missed opportunity or spoiled arms?
Frison, Steffi
;
Dekimpe, Marnik G.
;
Croux, Christophe
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 425-433
Persistent link: https://www.econbiz.de/10011280164
Saved in:
10
Functional and experiential routes to persuasion : an analysis of advertising in emerging versus developed markets
Zarantonello, Lia
;
Jedidi, Kamel
;
Schmitt, Bernd
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 46-56
Persistent link: https://www.econbiz.de/10009732716
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