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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
2,357
Journal of retailing and consumer services
2,063
International journal of hospitality management
863
International journal of consumer studies
772
SpringerLink / Bücher
697
Psychology & marketing
687
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
615
Journal of consumer research : JCR ; an interdisciplinary bimonthly
586
European Journal of Marketing
553
NBER working paper series
551
Industrial marketing management : the international journal for industrial and high-tech firms
516
International journal of productivity and quality management : IJPQM
490
The TQM journal : the international review of organizational improvement
469
International journal of production research
464
Working paper / National Bureau of Economic Research, Inc.
464
Asia Pacific journal of marketing and logistics
443
International journal of quality & reliability management
432
Journal of Consumer Marketing
419
European journal of marketing : EJM
416
The journal of product & brand management
415
NBER Working Paper
409
Management science : journal of the Institute for Operations Research and the Management Sciences
396
The journal of brand management : an international journal
396
Journal of the Academy of Marketing Science
391
Journal of marketing
377
Journal of marketing research : JMR
377
The journal of services marketing
374
Journal of travel and tourism marketing
371
Journal of marketing management : MM
370
Tourism management : research, policies, practice
367
Cogent business & management
361
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
348
The service industries journal
348
Journal of retailing
347
International journal of production economics
346
Journal of international consumer marketing
339
International journal of contemporary hospitality management
325
Journal of marketing communications
320
Marketing letters : a journal of research in marketing
320
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ECONIS (ZBW)
338
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1
The Lexus or the olive tree? : trading off between global convergence and local divergence
Ittersum, Koert van
;
Wong, Nancy
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 107-118
Persistent link: https://www.econbiz.de/10003987354
Saved in:
2
Crossing the cultural divide through bilingual advertising : the moderating role of brand cultural symbolism
Kubat, Umut
;
Swaminathan, Vanitha
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 354-362
Persistent link: https://www.econbiz.de/10011428859
Saved in:
3
The impact of perceived brand globalness on consumers' willingness to pay
Davvetas, Vasileios
;
Sichtmann, Christina
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
Saved in:
4
What to stress, to whom and where? A cross-country investigation of the effects of perceived brand benefits on buying intentions
Lans, Ralf van der
;
Everdingen, Yvonne Maria van
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 924-943
Persistent link: https://www.econbiz.de/10011634106
Saved in:
5
A meta-analysis of consumer ethnocentrism across 57 countries
Balabanis, George
;
Siamagka, Nikoletta Theofania
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 745-763
Persistent link: https://www.econbiz.de/10013399603
Saved in:
6
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
7
Consumer response to and choice of customized versus standardized systems
Bharadwaj, Neeraj
;
Walker Reczek, Rebecca
;
Hofstede, …
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 216-227
Persistent link: https://www.econbiz.de/10003885207
Saved in:
8
In stories we trust : how narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts
Laer, Tom van
;
Ruyter, Ko de
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 164-174
Persistent link: https://www.econbiz.de/10003987364
Saved in:
9
Functional forms of the satisfaction-loyalty relationship
Dong, Songting
;
Ding, Min
;
Grewal, Rajdeep
;
Zhao, Ping
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
1
,
pp. 38-50
Persistent link: https://www.econbiz.de/10009007241
Saved in:
10
The truth hurts : how customers may lose from honest advertising
Kopalle, Praveen K.
;
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 251-262
Persistent link: https://www.econbiz.de/10011398534
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