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Note: a new approach to the modeling of spatially dependent and heterogeneous geographical regions
Kim, Sunghoon; DeSarbo, Wayne; Chang, Won - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 792-803
Persistent link: https://www.econbiz.de/10012939504
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A generalized ordinal finite mixture regression model for market segmentation
Zhang, Yifan; Fong, Duncan K. H.; DeSarbo, Wayne - In: International journal of research in marketing : IJRM ; … 38 (2021) 4, pp. 1055-1072
Persistent link: https://www.econbiz.de/10013191824
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A random coefficients mixture hidden Markov model for marketing research
Kappe, Eelco; Stadler Blank, Ashley; DeSarbo, Wayne - In: International journal of research in marketing : IJRM ; … 35 (2018) 3, pp. 415-431
Persistent link: https://www.econbiz.de/10011943231
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Disaggregate market share response models
Desarbo, Wayne S.; Degeratu, Alexandru M.; Ahearne, … - In: International journal of research in marketing : IJRM ; … 19 (2002) 3, pp. 253-266
Persistent link: https://www.econbiz.de/10006173796
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Incorporating context effects in the multidimensional scaling of 'pick any-N' choice data
Kim, Juyoung; Chatterjee, Rabikar; DeSarbo, Wayne S.; … - In: International journal of research in marketing : IJRM ; … 16 (1999) 1, pp. 35-56
Persistent link: https://www.econbiz.de/10006196035
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Judgments of brand similarity
Bijmolt, Tammo H.A.; Wedel, Michel; Pieters, Rik G.M.; … - In: International journal of research in marketing : IJRM ; … 15 (1998) 3, pp. 249-268
Persistent link: https://www.econbiz.de/10006199590