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~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of electronic commerce research : JECR"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Song, Peijian"
~subject:"Inconsistent content"
~subject:"Konsumentenverhalten"
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Inconsistent content
Konsumentenverhalten
Consumer behaviour
8
Advertising effects
3
Viral marketing
3
Virales Marketing
3
Werbewirkung
3
Brand image
2
Brand management
2
Internet marketing
2
Markenführung
2
Markenimage
2
Online retailing
2
Online reviews
2
Online-Handel
2
Online-Marketing
2
Social Web
2
Social web
2
Advertising
1
Attachment
1
Attitude to in-game advertising
1
Behavioral intentions
1
Bekleidungsindustrie
1
Brand
1
Brand attitude
1
Brand placement
1
Celebrity endorsement
1
Celebrity expert endorsement
1
Celebrity-Werbung
1
China
1
Clothing industry
1
Computerspiel
1
Congruity effects
1
Consumer segmentation
1
Credibility
1
Customer satisfaction
1
Digitale Dienste
1
Distribution channel
1
Einzelhandel
1
Emotion
1
Exhibitionist
1
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Undetermined
2
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Article
8
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Article in journal
8
Aufsatz in Zeitschrift
8
Language
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English
8
Author
All
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Song, Peijian
Cliquet, Gérard
5
Faultrier, Brigitte de
5
Carpenter, Jason M.
4
Dens, Nathalie
4
Diallo, Mbaye Fall
4
Forsythe, Sandra
4
Kenning, Peter
4
Luo, Xin
4
Boulay, Jacques
3
Deli-Gray, Zsuzsa
3
Feenstra, Florence
3
Hota, Monali
3
Kim, Hye-yŏng
3
Kim, Youn-kyung
3
Lim, Chae Mi
3
Muzellec, Laurent
3
Parsons, Andrew G.
3
Runyan, Rodney
3
Swoboda, Bernhard
3
Yan, Ruoh-nan
3
Yang, Kiseol
3
Ye, Qiang
3
Yildirim, Kemal
3
Amine, Abdelmajid
2
Ayalp, Nur
2
Bagdare, Shilpa
2
Bailey, Ainsworth Anthony
2
Ballantine, Paul W.
2
Belwal, Rakesh
2
Belwal, Shweta
2
Brengman, Malaika
2
Burns, David J.
2
Cagatay, Kubulay
2
Cervellon, Marie-Cécile
2
Chen, Charlie C.
2
Demoulin, Nathalie T. M.
2
Djelassi, Souad
2
Eastlick, Mary Ann
2
Eberhardt, Tim
2
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Published in...
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International journal of retail & distribution management
Journal of electronic commerce research : JECR
Journal of retailing and consumer services
9
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of business research : JBR
6
International journal of hospitality management
4
The journal of brand management : an international journal
4
Journal of marketing communications
3
Journal of promotion management : JPM
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of consumer studies
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Psychology & marketing
2
The journal of product & brand management
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Decision support systems : DSS ; the international journal
1
E-business : state of the art of ICT based challenges and solutions
1
Electronic commerce research
1
EuroMed journal of business
1
European journal of marketing : EJM
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
International advertising and communication : current insights and empirical findings
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of arts management
1
International journal of business and globalisation : IJBG
1
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Source
All
ECONIS (ZBW)
8
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1
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1
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
2
Exploring the attractiveness of manufacturer brands and retailer own-brands in supermarket context
Loureiro, Sandra Maria Correia
- In:
International journal of retail & distribution management
45
(
2017
)
10
,
pp. 1095-1113
Persistent link: https://www.econbiz.de/10011811544
Saved in:
3
The wrap effect in online review sets revisited : how perceived usefulness mediates the effect on the intention formation
Kolomiiets, Alona
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
4
,
pp. 280-288
Persistent link: https://www.econbiz.de/10011626474
Saved in:
4
Expert reviewers beware! : the effects of review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
5
How ad congruity and interactivity affect fantasy game players' attitude toward in-game advertising
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Verberckmoes, Shana
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012156394
Saved in:
6
Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
7
How to exploit the user base for online products : a product integration perspective
Song, Peijian
;
Cheng, Zhang
;
Xu, Heng
- In:
Journal of electronic commerce research : JECR
13
(
2012
)
4
,
pp. 356-372
Persistent link: https://www.econbiz.de/10009728072
Saved in:
8
Consumer segmentation analysis of multichannel and multistage consumption : a latent class MNL approach
Wang, Quansheng
;
Yang, Xue
;
Song, Peijian
;
Sia, Choon Ling
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
4
,
pp. 339-358
Persistent link: https://www.econbiz.de/10010476759
Saved in:
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