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Exploring the attractiveness of manufacturer brands and retailer own-brands in supermarket context
Loureiro, Sandra Maria Correia - In: International journal of retail & distribution management 45 (2017) 10, pp. 1095-1113
Persistent link: https://www.econbiz.de/10011811544
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Drivers of store brand usage in an Asian emerging market : evidence from Vietnam
Diallo, Mbaye Fall - In: International journal of retail & distribution management 43 (2015) 12, pp. 1144-1161
Persistent link: https://www.econbiz.de/10011431950
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The role of provenance in luxury textile brands
Collins, Marnie; Weiss, Marcia - In: International journal of retail & distribution management 43 (2015) 10/11, pp. 1030-1050
Persistent link: https://www.econbiz.de/10011505967
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Relationship of product claims between private label and national brands : the influence of private label penetration
Stanton, John L.; Wiley, James B.; Hooker, Neal H.; … - In: International journal of retail & distribution management 43 (2015) 9, pp. 815-830
Persistent link: https://www.econbiz.de/10011456576
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Consumer responses to elimination of overpackaging on private label products
Monnot, Elisa; Parguel, Béatrice; Reniou, Fanny - In: International journal of retail & distribution management 43 (2015) 4/5, pp. 329-349
Persistent link: https://www.econbiz.de/10011298832
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The effect of a sustainable label portfolio on consumer perception of ethicality and retail patronage
Bezençon, Valéry; Etemad-Sajadi, Reza - In: International journal of retail & distribution management 43 (2015) 4/5, pp. 314-328
Persistent link: https://www.econbiz.de/10011298834
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Social responsibility and its differential effects on the retailers' portfolio of private label brands
Tofighi, Maryam; Bodur, H. Onur - In: International journal of retail & distribution management 43 (2015) 4/5, pp. 301-313
Persistent link: https://www.econbiz.de/10011298836
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Young consumers' insights on brand equity : effects of brand association, brand loyalty, brand awarness, and brand image
Sasmita, Jumiati; Mohd Suki, Norazah - In: International journal of retail & distribution management 43 (2015) 3, pp. 276-292
Persistent link: https://www.econbiz.de/10011300317
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The impact of packaging colour on children's brand name memorization (7-12 years old)
Bezaz, Nora - In: International journal of retail & distribution management 42 (2014) 11/12, pp. 1053-1068
Persistent link: https://www.econbiz.de/10010461473
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Understanding loyalty in multichannel retailing : the role of brand trust and brand attachment
Frasquet Deltoro, Marta; Mollá Descals, Alejandro; … - In: International journal of retail & distribution management 45 (2017) 6, pp. 608-625
Persistent link: https://www.econbiz.de/10011747850