Narrow search
Showing 1 - 10 of 164
Cover Image
The determinants of stadium attendance in elite women's football : evidence from the UEFA Women's Champions League
Valenti, Maurizio; Scelles, Nicolas; Morrow, Stephen - In: Sport management review 23 (2020) 3, pp. 509-520
Persistent link: https://www.econbiz.de/10012295902
Cover Image
The effect of Twitter on sports fans' information processing : an analysis of the controversial referee's decision in the 2012 London Olympic Games
Lee, Min Kyo; Ryu, Sangyoon; Clavio, Galen; Lovell, M. David - In: International journal of sport management and marketing … 15 (2014) 3/4, pp. 102-119
Persistent link: https://www.econbiz.de/10011541862
Cover Image
Social sochi : using social network analysis to investigate electronic word-of-mouth transmitted trough social media communities
Hambrick, Marion E.; Pegoraro, Ann - In: International journal of sport management and marketing … 15 (2014) 3/4, pp. 120-140
Persistent link: https://www.econbiz.de/10011541870
Cover Image
Speak for yourself : analysing how US athletes used self-presentation on Twitter during the 2012 London Paralympic Games
Pate, Joshua R.; Hardin, Robin; Ruihley, Brody J. - In: International journal of sport management and marketing … 15 (2014) 3/4, pp. 141-162
Persistent link: https://www.econbiz.de/10011541875
Cover Image
Activating a gloval sport sponsorship with social media : an analysis of TOP sponsors, Twitter, and the 2014 Olympic Games
Abeza, Gashaw; Pegoraro, Ann; Naraine, Michael L.; … - In: International journal of sport management and marketing … 15 (2014) 3/4, pp. 184-213
Persistent link: https://www.econbiz.de/10011541884
Cover Image
Predicting decisions to purchase from sponsors of the Vancouver 2010 Olympics
Potwarka, Luke R.; McCarville, Ron E.; Kaplanidou, Kyriaki - In: International journal of sport management and marketing … 15 (2014) 5/6, pp. 383-260
Persistent link: https://www.econbiz.de/10011503658
Cover Image
Consumer responses to on-site Olympic sponsorship activation : the impact of interactivity, emotions, and perceived image fit on brand attitude formation
Kim, Ari; Kaplanidou, Kyriaki - In: International journal of sport management and marketing … 15 (2014) 5/6, pp. 279-300
Persistent link: https://www.econbiz.de/10011503705
Cover Image
Motives of sport spectators in China : a case study of the Chinese Super League
Wang, Chengcheng; Matsouka, Hirotaka - In: International journal of sport management and marketing … 15 (2014) 1/2, pp. 57-74
Persistent link: https://www.econbiz.de/10011503991
Cover Image
Alcohol, sponsorship, and new media activation : an investigation of Molson Canadian and the 2014 Olympic Games
Geurin, Andrea N.; Gee, Sarah - In: International journal of sport management and marketing … 15 (2014) 5/6, pp. 322-339
Persistent link: https://www.econbiz.de/10011504122
Cover Image
Host residents' role in sporting events : the city image perspective
Oshimi, Daichi; Harada, Munehiko - In: Sport management review 22 (2019) 2, pp. 263-275
Persistent link: https://www.econbiz.de/10012014000