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The effect of Twitter on sports fans' information processing : an analysis of the controversial referee's decision in the 2012 London Olympic Games

Lee, Min Kyo; Ryu, Sangyoon; Clavio, Galen; Lovell, M. David - In: International journal of sport management and marketing … 15 (2014) 3/4, pp. 102-119

Persistent link: https://www.econbiz.de/10011541862

Social sochi : using social network analysis to investigate electronic word-of-mouth transmitted trough social media communities

Hambrick, Marion E.; Pegoraro, Ann - In: International journal of sport management and marketing … 15 (2014) 3/4, pp. 120-140

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Speak for yourself : analysing how US athletes used self-presentation on Twitter during the 2012 London Paralympic Games

Pate, Joshua R.; Hardin, Robin; Ruihley, Brody J. - In: International journal of sport management and marketing … 15 (2014) 3/4, pp. 141-162

Persistent link: https://www.econbiz.de/10011541875

Activating a gloval sport sponsorship with social media : an analysis of TOP sponsors, Twitter, and the 2014 Olympic Games

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Persistent link: https://www.econbiz.de/10011541884

Predicting decisions to purchase from sponsors of the Vancouver 2010 Olympics

Potwarka, Luke R.; McCarville, Ron E.; Kaplanidou, Kyriaki - In: International journal of sport management and marketing … 15 (2014) 5/6, pp. 383-260

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Consumer responses to on-site Olympic sponsorship activation : the impact of interactivity, emotions, and perceived image fit on brand attitude formation

Kim, Ari; Kaplanidou, Kyriaki - In: International journal of sport management and marketing … 15 (2014) 5/6, pp. 279-300

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Motives of sport spectators in China : a case study of the Chinese Super League

Wang, Chengcheng; Matsouka, Hirotaka - In: International journal of sport management and marketing … 15 (2014) 1/2, pp. 57-74

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Alcohol, sponsorship, and new media activation : an investigation of Molson Canadian and the 2014 Olympic Games

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Motivation and high performance sports events : an exploratory investigation of the motives underlying repeated participation

Koronios, Konstantinos; Psiloutsikou, Marina; … - In: International journal of sport management and marketing … 19 (2019) 1/2, pp. 35-55

Persistent link: https://www.econbiz.de/10012059490

Ambush marketing and the Olympic and Paralympic Marks Act : a national sponsor perspective

Ellis, Dana; Patry, Philippe; Séguin, Benoit; … - In: International journal of sport management and marketing … 19 (2019) 3/4, pp. 184-207

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