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Examining the effectiveness of measuring team brand association networks with textual analysis software
Walsh, Patrick; Clavio, Galen - In: International journal of sport management and marketing … 19 (2019) 5/6, pp. 293-312
Persistent link: https://www.econbiz.de/10012168837
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The impact of team identification on ice hockey brand associations
Ross, Stephen D.; Walsh, Patrick; Maxwell, Heather D. - In: International journal of sport management and marketing … 5 (2009) 1/2, pp. 196-210
Persistent link: https://www.econbiz.de/10003816851
Cover Image
The impact of team identification on ice hockey brand associations
Ross, Stephen D.; Walsh, Patrick; Maxwell, Heather D. - In: International journal of sport management and marketing … 5 (2009) 1/2, pp. 196-210
Persistent link: https://www.econbiz.de/10009869565