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Do soccer player registrations meet the accounting concepts behind the recognition of intangible assets? : a discussion of the European context
Campa, Domenico - In: International journal of sport management and marketing … 21 (2021) 5/6, pp. 348-364
Persistent link: https://www.econbiz.de/10012800953
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Impact of Facebook marketing on Lebanese athletes' decision-making process
Daou, Lindos; Sarkis, Nada; Nader, Youssef - In: International journal of sport management and marketing … 18 (2018) 5, pp. 402-416
Persistent link: https://www.econbiz.de/10011989452
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The structure, content and context of achieved celebrity brands : a study of footballers in their brandscapes
Zarkada, Anna; Tzoumaka, Eugenia - In: International journal of sport management and marketing … 20 (2020) 1/2, pp. 92-117
Persistent link: https://www.econbiz.de/10012523263
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Impacts of social capital on performance of professional athletes : evidence from motorboat racing in Japan
Fukugawa, Nobuya - In: International journal of sport management and marketing … 18 (2018) 3, pp. 220-240
Persistent link: https://www.econbiz.de/10011884701
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The effects of using pre-elite athletes as brand endorsers on purchase intent and brand image
Fraser, Nicholas; Hill, Brad; Sotiriadou, Popi - In: International journal of sport management and marketing … 16 (2016) 3/6, pp. 133-151
Persistent link: https://www.econbiz.de/10011641954
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An application of the option-pricing model to the valuation of a football player in the "Serie A League"
Coluccia, Daniela; Fontana, Stefano; Solimene, Silvia - In: International journal of sport management and marketing … 18 (2018) 1/2, pp. 155-168
Persistent link: https://www.econbiz.de/10011884688
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How athletes build their brands
Parmentier, Marie-Agnès; Fischer, Eileen - In: International journal of sport management and marketing … 11 (2012) 1/2, pp. 106-124
Persistent link: https://www.econbiz.de/10009575302
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David Beckham and the changing (re)presentations of English identity
Harris, John; Clayton, Ben - In: International journal of sport management and marketing … 2 (2007) 3, pp. 208-221
Persistent link: https://www.econbiz.de/10003433839
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Determinants of personal brand construction of national football players on Instagram
Picinin de Rezende Costa, Ana Cristina; Hallmann, Kirstin - In: International journal of sport management and marketing … 22 (2022) 3/4, pp. 189-210
Persistent link: https://www.econbiz.de/10013362587
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Understanding consumers of Asian female sports : a case study of the Women's Korean Basketball League
Min, Sophia D.; Zhang, James J.; Kim, Min Kil; Kim, Chong - In: International journal of sport management and marketing … 15 (2014) 1/2, pp. 19-35
Persistent link: https://www.econbiz.de/10011503890