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Understanding the income determinants of German elite athletes in non-professionalised sports
Wicker, Pamela; Breuer, Christoph; Hanau, Tassilo von - In: International journal of sport management and marketing … 11 (2012) 1/2, pp. 26-43
Persistent link: https://www.econbiz.de/10009575308
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Do endorsements by sports celebrities positively influence consumers' purchase intentions? : endorser-product congruence and the amplifying influence of consumers involvement in th...
Felbert, Aaron von; Breuer, Christoph - In: International journal of sport management and marketing … 21 (2021) 3/4, pp. 190-208
Persistent link: https://www.econbiz.de/10012697127
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Consuming team sports : individual versus collective flow experiences and well-being
Hallmann, Kirstin; Reuß, Konrad; Sander, Kathrin; … - In: International journal of sport management and marketing … 21 (2021) 5/6, pp. 295-312
Persistent link: https://www.econbiz.de/10012800947
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Athlete brand identity, image and congruence : a systematic literature review
Linsner, Annika; Sotiriadou, Popi; Hill, Brad; … - In: International journal of sport management and marketing … 21 (2021) 1/2, pp. 103-133
Persistent link: https://www.econbiz.de/10012523576
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Determinants of personal brand construction of national football players on Instagram
Picinin de Rezende Costa, Ana Cristina; Hallmann, Kirstin - In: International journal of sport management and marketing … 22 (2022) 3/4, pp. 189-210
Persistent link: https://www.econbiz.de/10013362587
Cover Image
Understanding the income determinants of German elite athletes in non-professionalised sports
Wicker, Pamela; Breuer, Christoph; Hanau, Tassilo Von - In: International journal of sport management and marketing … 11 (2012) 1/2, pp. 26-43
Persistent link: https://www.econbiz.de/10010003814