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Sports services : motivations and attitudes in the practice of physical activity and sports in Spain and Colombia

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The effect of Twitter on sports fans' information processing : an analysis of the controversial referee's decision in the 2012 London Olympic Games

Lee, Min Kyo; Ryu, Sangyoon; Clavio, Galen; Lovell, M. David - In: International journal of sport management and marketing … 15 (2014) 3/4, pp. 102-119

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Speak for yourself : analysing how US athletes used self-presentation on Twitter during the 2012 London Paralympic Games

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Activating a gloval sport sponsorship with social media : an analysis of TOP sponsors, Twitter, and the 2014 Olympic Games

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Introduction : a synopsis of the advances in sport advertising and sponsorship effectiveness research

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Consumer responses to on-site Olympic sponsorship activation : the impact of interactivity, emotions, and perceived image fit on brand attitude formation

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Preserving sport and recreation facilities through the "rehabilitation" of building codes

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Understanding consumers of Asian female sports : a case study of the Women's Korean Basketball League

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Developing a framework to identify and systematise sources of inefficiencies in sports sponsorship from a sponsee perspective

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Capitalising on CSR-based partnerships in sports branding and sports sponsorship

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