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~isPartOf:"International journal of sport management and marketing : IJSMM"
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Fan Identification and Sponsor...
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Professional sports
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International journal of sport management and marketing : IJSMM
Journal of business research : JBR
2,018
Journal of retailing and consumer services
1,932
International journal of consumer studies
766
International journal of hospitality management
725
Psychology & marketing
674
Journal of sports economics
627
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
NBER working paper series
542
Working paper / National Bureau of Economic Research, Inc.
460
SpringerLink / Bücher
414
NBER Working Paper
405
Asia Pacific journal of marketing and logistics
403
The journal of product & brand management
394
European Sport management quarterly : ESMQ
381
Journal of sport management : the official journal of the North American Society of Sport Management
367
The journal of brand management : an international journal
360
European journal of marketing : EJM
359
Management science : journal of the Institute for Operations Research and the Management Sciences
348
Journal of marketing research : JMR
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Sport management review
339
Tourism management : research, policies, practice
331
Journal of travel and tourism marketing
327
Journal of international consumer marketing
321
Journal of marketing management : MM
315
Applied economics
306
Journal of marketing communications
305
Journal of retailing
303
Cogent business & management
300
Marketing letters : a journal of research in marketing
296
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
295
International journal of retail & distribution management
295
Journal of marketing
294
Journal of fashion marketing and management
292
The international review of retail, distribution and consumer research
289
Journal of consumer behaviour : an international research review
284
The journal of consumer marketing
284
Journal of economic psychology : research in economic psychology and behavioral economics
281
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
276
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ECONIS (ZBW)
335
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1
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335
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1
Brand image transfer from team to sponsor : how effective is it to sponsor a
football
team with little success?
Santos, Manuel Alonso dos
;
Moreno, Ferran Calabuig
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 371-388
Persistent link: https://www.econbiz.de/10012168852
Saved in:
2
The efficiency of
sponsoring
vs. ambush-marketing disclosure in terms of attitude and purchasing intention :
football
- the African Nations Cup 2010
Dekhil, Fawzi
;
Khammassi, Salma
- In:
International journal of sport management and marketing …
17
(
2017
)
3
,
pp. 200-219
Persistent link: https://www.econbiz.de/10011849745
Saved in:
3
Winning the loyalty cup : impact of symbol-related brand elements on brand loyalty of sports clubs
Reghunathan, Aravind
;
Joseph, Joshy
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 245-264
Persistent link: https://www.econbiz.de/10012697147
Saved in:
4
"Ultimate"
sponsorship
: fan identity, brand congruence, and the Ultimate Fighting Championship
Devlin, Michael B.
;
Brown, Natalie A.
;
Billings, Andrew C.
- In:
International journal of sport management and marketing …
14
(
2014
)
1/4
,
pp. 96-115
Persistent link: https://www.econbiz.de/10010399903
Saved in:
5
Shirt
sponsorship
awareness of European
football
clubs : a survey among German-speaking fans
Dombrowski, Matthias
;
Hodeck, Alexander
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 493-505
Persistent link: https://www.econbiz.de/10014428329
Saved in:
6
Perceptions of highly identified fans regarding rival teams in US intercollegiate
football
and men's basketball
Havard, Cody T.
;
Reams, Lamar
;
Gray, Dianna P.
- In:
International journal of sport management and marketing …
14
(
2014
)
1/4
,
pp. 116-132
Persistent link: https://www.econbiz.de/10010399901
Saved in:
7
"If there is no
football
, then we have nothing to discuss" : a phenomenological study on
football
fandom and COVID-19 pandemic
Glebova, Ekaterina
;
Zare, Fateme
;
Desbordes, Michel
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
5
,
pp. 373-390
Persistent link: https://www.econbiz.de/10014428298
Saved in:
8
Marketing investments in sport venue naming rights and the market value of the firm
Goldberg, David M.
;
Deane, Jason K.
;
Rakes, Terry R.
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
3/4
,
pp. 233-252
Persistent link: https://www.econbiz.de/10012059517
Saved in:
9
Media value methodology and global sport industries :
football
versus Formula One
Garcia-del-Barrio, Pedro
- In:
International journal of sport management and marketing …
18
(
2018
)
3
,
pp. 241-266
Persistent link: https://www.econbiz.de/10011884707
Saved in:
10
Hashmoney: exploring Twitter hashtag use as a secondary ticket market price determinant
O'Hallarn, Brendan
;
Shapiro, Stephen L.
;
Pegoraro, Ann
- In:
International journal of sport management and marketing …
18
(
2018
)
3
,
pp. 199-219
Persistent link: https://www.econbiz.de/10011884698
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