//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of sports marketing & sponsorship"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Globalizing sport : national r...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Sport
94
Sports
94
Sportmarketing
74
Sports marketing
74
Consumer behaviour
50
Konsumentenverhalten
50
Professional sports
50
Profisport
50
Sponsoring
30
Sponsorship
30
Sport event
30
Sportveranstaltung
30
Sport organization
26
Sportorganisation
26
Brand management
14
Football
14
Fußball
14
Markenführung
14
China
10
Advertising effects
9
Werbewirkung
9
Sport policy
8
Sportpolitik
8
Arbeitsgruppe
7
Team
7
Athletes
6
Beziehungsmarketing
6
Brand image
6
Markenimage
6
Relationship marketing
6
Sportler
6
Sports economics
6
Sportökonomik
6
Customer satisfaction
5
Kundenzufriedenheit
5
Motivation
5
Social Web
5
Social web
5
USA
5
United States
5
more ...
less ...
Online availability
All
Undetermined
51
Free
4
Type of publication
All
Article
94
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
96
Aufsatz in Zeitschrift
96
Collection of articles of several authors
2
Sammelwerk
2
Case study
1
Fallstudie
1
Language
All
English
96
Author
All
Biscaia, Rui
4
Ko, Yong Jae
4
Zhang, James J.
4
Desbordes, Michel
3
O'Reilly, Norm
3
Pedersen, Paul M.
3
Ahn, Taesoo
2
Breuer, Christoph
2
Claussen, Cathryn L.
2
Correia, Abel
2
Du, James
2
Greenwell, T. Christopher
2
Ha, Jae-Pil
2
Hyde, Kenneth
2
James, Jeffrey D.
2
Kim, Kihan
2
Kim, Sungkyung
2
Kwak, Dae Hee
2
Liu, Dongfeng
2
Manoli, Argyro Elisavet
2
Matsuoka, Hirotaka
2
Mikhailitchenko, Galina N.
2
Mohammadi, Sardar
2
Nadeau, John
2
Pons, Frank
2
Ross, Stephen
2
Santos, Manuel Alonso dos
2
Schwarzenberger, Veronika
2
Stotlar, David
2
Suh, Young Ik
2
Tootelian, Dennis H.
2
Trail, Galen
2
Williams, Antonio S.
2
Yim, Brian H.
2
Yoshida, Masayuki
2
Abdolmaleki, Hossein
1
Abeza, Gashaw
1
Ahn, Dohyun
1
Aiken, K. Damon
1
Almeida, Victor Manoel Cunha de
1
more ...
less ...
Published in...
All
International journal of sports marketing & sponsorship
NBER working paper series
629
Working paper / National Bureau of Economic Research, Inc.
528
NBER Working Paper
500
SpringerLink / Bücher
410
Discussion paper / Centre for Economic Policy Research
281
International business review : the official journal of the European International Business Academy
270
European Sport management quarterly : ESMQ
233
Journal of business research : JBR
232
Journal of sport management : the official journal of the North American Society of Sport Management
228
Sport management review
216
CESifo working papers
211
Springer eBook Collection
198
Discussion paper series / IZA
196
Edward Elgar E-Book Archive
189
Journal of world business : JWB
170
Discussion papers / CEPR
163
Review of international political economy : RIPE
160
Journal of international entrepreneurship
154
Working paper
152
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
149
International journal of sport management and marketing : IJSMM
147
The world economy : the leading journal on international economic relations
136
International journal of business and globalisation : IJBG
122
IZA Discussion Paper
116
CESifo Working Paper
115
Journal of economic literature
111
Journal of international management
110
Applied economics
109
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
106
Management international review : mir ; journal of international business
105
IMF working papers
103
Policy research working paper : WPS
102
New political economy
98
World Bank E-Library Archive
94
Technological forecasting & social change : an international journal
93
CESifo Working Paper Series
90
Journal of sports economics
90
IZA Discussion Papers
89
European journal of international management : EJIM
88
more ...
less ...
Source
All
ECONIS (ZBW)
96
Showing
1
-
10
of
96
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A comparative analysis of cultural value orientations for understanding
sport
fan motivations
Han, Dongyoo
;
Mahony, Daniel F.
;
Greenwell, T. Christopher
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
3
,
pp. 260-276
Persistent link: https://www.econbiz.de/10011607948
Saved in:
2
Using cultural factors to explore
sport
consumption behaviors of ethnic minority groups : the case of Asians in the United States
Ha, Jae-Pil
;
Hums, Mary
;
Greenwell, T. Christopher
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
2
,
pp. 130-152
Persistent link: https://www.econbiz.de/10011578580
Saved in:
3
Sport
business in China : current state and prospect
Liu, Dongfeng
;
Zhang, James J.
;
Desbordes, Michel
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 2-10
Persistent link: https://www.econbiz.de/10011695186
Saved in:
4
Values and goals of Chinese
sport
consumers contrary to American counterparts
Lee, Donghun
;
Zhang, Yinghui
;
Cottingham, Michael
; …
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 11-28
Persistent link: https://www.econbiz.de/10011695247
Saved in:
5
Push and pull factors associated with the CTTSL game events between on-site and online consumer
Zhang, Yi
;
Byon, Kevin K.
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 48-69
Persistent link: https://www.econbiz.de/10011695261
Saved in:
6
Air Qiaodan : an examination of transliteration and trademark squatting in China based on Jordan vs Qiaodan
Sports
Baker, Thomas Alexander
;
Liu, Xindan
;
Brison, Natasha T.
; …
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 95-105
Persistent link: https://www.econbiz.de/10011695290
Saved in:
7
Sport
business in China
Zhang, James J.
(
ed.
);
Liu, Dongfeng
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011695462
Saved in:
8
Variables affecting the market demand of
sport
lottery sales in China : the case of Guangdong Province
Zhou, Liangjun
;
Zhang, James J.
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 116-136
Persistent link: https://www.econbiz.de/10011695496
Saved in:
9
Investigating the different congruence effects on
sports
sponsor brand equity
Wang, Michael Chih-Hung
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 196-211
Persistent link: https://www.econbiz.de/10011709619
Saved in:
10
Content analyses of alcohol-related images during television broadcasts of major
sports
events in New Zealand
Gee, Sarah
;
Sam, Michael P.
;
Jackson, Steve J.
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 230-245
Persistent link: https://www.econbiz.de/10011781262
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->