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~isPartOf:"International journal of sports marketing & sponsorship"
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Sports
94
Sport
93
Sportmarketing
73
Sports marketing
73
Consumer behaviour
50
Konsumentenverhalten
50
Professional sports
49
Profisport
49
Sponsoring
30
Sponsorship
30
Sport event
30
Sportveranstaltung
30
Sport organization
26
Sportorganisation
26
Brand management
14
Football
14
Fußball
14
Markenführung
14
China
10
Advertising effects
9
Werbewirkung
9
Sport policy
8
Sportpolitik
8
Arbeitsgruppe
7
Team
7
Athletes
6
Beziehungsmarketing
6
Brand image
6
Markenimage
6
Relationship marketing
6
Sportler
6
Sports economics
6
Sportökonomik
6
Customer satisfaction
5
Kundenzufriedenheit
5
Motivation
5
Social Web
5
Social web
5
USA
5
United States
5
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Article
92
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94
Aufsatz in Zeitschrift
94
Collection of articles of several authors
2
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English
94
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Biscaia, Rui
4
Ko, Yong Jae
4
Zhang, James J.
4
Desbordes, Michel
3
O'Reilly, Norm
3
Pedersen, Paul M.
3
Ahn, Taesoo
2
Breuer, Christoph
2
Claussen, Cathryn L.
2
Correia, Abel
2
Du, James
2
Greenwell, T. Christopher
2
Ha, Jae-Pil
2
Hyde, Kenneth
2
James, Jeffrey D.
2
Kim, Kihan
2
Kim, Sungkyung
2
Kwak, Dae Hee
2
Liu, Dongfeng
2
Manoli, Argyro Elisavet
2
Matsuoka, Hirotaka
2
Mikhailitchenko, Galina N.
2
Mohammadi, Sardar
2
Nadeau, John
2
Pons, Frank
2
Ross, Stephen
2
Santos, Manuel Alonso dos
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Schwarzenberger, Veronika
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Stotlar, David
2
Suh, Young Ik
2
Tootelian, Dennis H.
2
Trail, Galen
2
Williams, Antonio S.
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Yim, Brian H.
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Yoshida, Masayuki
2
Abdolmaleki, Hossein
1
Abeza, Gashaw
1
Ahn, Dohyun
1
Aiken, K. Damon
1
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International journal of sports marketing & sponsorship
MPRA Paper
302
European Sport management quarterly : ESMQ
225
Journal of sport management : the official journal of the North American Society of Sport Management
220
IASE Conference Papers
212
Sport management review
211
International Journal of Sport Finance
190
International journal of sport management and marketing : IJSMM
141
Working Papers / International Association of Sport Economists - IASE
137
UTMS Journal of Economics
113
Journal of Gambling Business and Economics
103
Journal of sports economics
89
Sport marketing quarterly : preferred journal of the Sport Marketing Association
78
IZA Discussion Papers
77
Journal of Sports Economics
75
Journal of Prediction Markets
74
Tourism and Hospitality Management
73
The AMFITEATRU ECONOMIC journal
71
Working Papers / Institut für Strategie und Unternehmensökonomik (ISU), Wirtschaftswissenschaftliche Fakutät
70
UTMS journal of economics / University of Tourism and Management : international, multidisciplinary journal for the area of south and southeastern Europe
69
Discussion paper series / IZA
68
Amfiteatru Economic Journal
66
JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA
64
IZA Discussion Paper
54
International journal of sport finance
54
Hamburg Contemporary Economic Discussions
52
Working Papers / Department of Economics and Accounting, College of the Holy Cross
51
Tourism and Hospitality Industry
48
Ovidius University Annals, Economic Sciences Series
46
Rivista di Diritto ed Economia dello Sport
44
Amfiteatru economic : an economic and business research periodical
42
Applied economics
39
European journal of operational research : EJOR
38
Nota di Lavoro
36
Working Papers / Fondazione ENI Enrico Mattei (FEEM)
36
Annals of Faculty of Economics
34
Estudios de Economía Aplicada
34
Hamburg contemporary economic discussions
34
Journal of business research : JBR
33
Sport, Business and Management : an international journal ; SBM
33
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ECONIS (ZBW)
94
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94
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1
A comparative analysis of cultural value orientations for understanding sport fan motivations
Han, Dongyoo
;
Mahony, Daniel F.
;
Greenwell, T. Christopher
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
3
,
pp. 260-276
Persistent link: https://www.econbiz.de/10011607948
Saved in:
2
Using cultural factors to explore sport consumption behaviors of ethnic minority groups : the case of Asians in the United States
Ha, Jae-Pil
;
Hums, Mary
;
Greenwell, T. Christopher
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
2
,
pp. 130-152
Persistent link: https://www.econbiz.de/10011578580
Saved in:
3
Sport business in China : current state and prospect
Liu, Dongfeng
;
Zhang, James J.
;
Desbordes, Michel
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 2-10
Persistent link: https://www.econbiz.de/10011695186
Saved in:
4
Values and goals of Chinese sport consumers contrary to American counterparts
Lee, Donghun
;
Zhang, Yinghui
;
Cottingham, Michael
; …
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 11-28
Persistent link: https://www.econbiz.de/10011695247
Saved in:
5
Push and pull factors associated with the CTTSL game events between on-site and online consumer
Zhang, Yi
;
Byon, Kevin K.
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 48-69
Persistent link: https://www.econbiz.de/10011695261
Saved in:
6
Air Qiaodan : an examination of transliteration and trademark squatting in China based on Jordan vs Qiaodan
Sports
Baker, Thomas Alexander
;
Liu, Xindan
;
Brison, Natasha T.
; …
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 95-105
Persistent link: https://www.econbiz.de/10011695290
Saved in:
7
Sport business in China
Zhang, James J.
(
ed.
);
Liu, Dongfeng
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011695462
Saved in:
8
Variables affecting the market demand of sport lottery sales in China : the case of Guangdong Province
Zhou, Liangjun
;
Zhang, James J.
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 116-136
Persistent link: https://www.econbiz.de/10011695496
Saved in:
9
Investigating the different congruence effects on
sports
sponsor brand equity
Wang, Michael Chih-Hung
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 196-211
Persistent link: https://www.econbiz.de/10011709619
Saved in:
10
Content analyses of alcohol-related images during television broadcasts of major
sports
events in New Zealand
Gee, Sarah
;
Sam, Michael P.
;
Jackson, Steve J.
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 230-245
Persistent link: https://www.econbiz.de/10011781262
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