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Luxury wine brand visibility in social media : an exploratory study
Reyneke, Mignon; Pitt, Leyland F.; Berthon, Pierre R. - In: International journal of wine business research : IJWBR 23 (2011) 1, pp. 21-35
Persistent link: https://www.econbiz.de/10009008218
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Knowledge effects on the exploratory acquisition of wine
Vigar-Ellis, Debbie; Pitt, Leyland F.; Caruana, Albert - In: International journal of wine business research : IJWBR 27 (2015) 2, pp. 84-102
Persistent link: https://www.econbiz.de/10011381347
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Reading between the vines : analyzing the readability of consumer brand wine web site
Mills, Adam J.; Pitt, Leyland F.; Sattari, Setayesh - In: International journal of wine business research : IJWBR 24 (2012) 3, pp. 169-182
Persistent link: https://www.econbiz.de/10009621102
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A content analysis of influential wine blogs
Beninger, Stefanie; Parent, Michael; Pitt, Leyland F.; … - In: International journal of wine business research : IJWBR 26 (2014) 3, pp. 168-187
Persistent link: https://www.econbiz.de/10010421646
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Luxury wine brands as gifts : ontological and aesthetic perspectives
Reyneke, Mignon; Berthon, Pierre R.; Pitt, Leyland F.; … - In: International journal of wine business research : IJWBR 23 (2011) 3, pp. 258-270
Persistent link: https://www.econbiz.de/10009315739
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Aesthetics, ephemerality and the luxury of wine
Pitt, Leyland F. (ed.); Berthon, Pierre R. (ed.) - 2016
Persistent link: https://www.econbiz.de/10011590128
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Where to visit, what to drink? : a cross-national perspective on wine estate brand personalities
Morrish, Sussie C.; Pitt, Leyland F.; Vella, Joseph; … - In: International journal of wine business research : IJWBR 29 (2017) 4, pp. 373-383
Persistent link: https://www.econbiz.de/10011814583
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Luxury wine brands as gifts: ontological and aesthetic perspectives
Reyneke, Mignon; Berthon, Pierre R.; Pitt, Leyland F.; … - In: International journal of wine business research : IJWBR 23 (2011) 3, pp. 258-271
Persistent link: https://www.econbiz.de/10009286527
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Reading between the vines: analyzing the readability of consumer brand wine web sites
Mills, Adam J.; Pitt, Leyland; Sattari, Setayesh - In: International journal of wine business research : IJWBR 24 (2012) 3, pp. 169-183
Persistent link: https://www.econbiz.de/10010010779
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Luxury wine brand visibility in social media: an exploratory study
Reyneke, Mignon; Pitt, Leyland; Berthon, Pierre R. - In: International journal of wine business research : IJWBR 23 (2011) 1, pp. 21-36
Persistent link: https://www.econbiz.de/10008887298