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~isPartOf:"International journal of wine business research : IJWBR"
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International journal of wine business research : IJWBR
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ECONIS (ZBW)
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1
Using family heritage to market wines : a case study of three "New World" wineries in Victoria,
Australia
Strickland, Paul
;
Smith Maguire, Jennifer
;
Frost, Warwick
- In:
International journal of wine business research : IJWBR
25
(
2013
)
2
,
pp. 125-137
Persistent link: https://www.econbiz.de/10009770377
Saved in:
2
Using winery web sites to attract
wine
tourists : an international comparison
Neilson, Leighann
;
Madill, Judith J.
- In:
International journal of wine business research : IJWBR
26
(
2014
)
1
,
pp. 2-26
Persistent link: https://www.econbiz.de/10010339773
Saved in:
3
2013 AMS Conference -
wine
marketing track
Babin, Barry J.
(
contributor
)
-
Academy of Marketing Science
-
2012
Persistent link: https://www.econbiz.de/10010421925
Saved in:
4
A fine
wine
instrument : an alternative for segmenting the Australian
wine
market
Johnson, Trent E.
;
Bastian, Susan E. P.
- In:
International journal of wine business research : IJWBR
27
(
2015
)
3
,
pp. 182-202
Persistent link: https://www.econbiz.de/10011477402
Saved in:
5
Collaborative marketing in a premium
wine
region : the role of horizontal networks
Lewis, Gemma Kate
;
Byrom, John
;
Grimmer, Martin
- In:
International journal of wine business research : IJWBR
27
(
2015
)
3
,
pp. 203-219
Persistent link: https://www.econbiz.de/10011477518
Saved in:
6
Buying a product for an anticipated consumption situation : observation of high- and low-involved
wine
buyers in a retail store
Hirche, Martin
;
Bruwer, Johan
- In:
International journal of wine business research : IJWBR
26
(
2014
)
4
,
pp. 295-318
Persistent link: https://www.econbiz.de/10010462622
Saved in:
7
Toward a model of sparkling
wine
purchasing preferences
Verdonk, Naomi
;
Wilkinson, John
;
Culbert, Julie
; …
- In:
International journal of wine business research : IJWBR
29
(
2017
)
1
,
pp. 58-73
Persistent link: https://www.econbiz.de/10011704107
Saved in:
8
Using push-pull winescape attributes to model Australian
wine
tourist segmentation
Quintal, Vanessa
;
Thomas, Ben
;
Phau, Ian
;
Soldat, Zorana
- In:
International journal of wine business research : IJWBR
29
(
2017
)
4
,
pp. 346-372
Persistent link: https://www.econbiz.de/10011814564
Saved in:
9
Wine
prestige and experience in enhancing relationship quality and outcomes :
wine
tourism in Douro
Loureiro, Sandra Maria Correia
;
Cunha, Namércio Pereira da
- In:
International journal of wine business research : IJWBR
29
(
2017
)
4
,
pp. 434-456
Persistent link: https://www.econbiz.de/10011814635
Saved in:
10
Auditing the identity of regional
wine
brands : the case of Swiss Merlot Ticino
Zamparini, Alessandra
;
Lurati, Francesco
;
Illia, Laura
- In:
International journal of wine business research : IJWBR
22
(
2010
)
4
,
pp. 386-405
Persistent link: https://www.econbiz.de/10008778596
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