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~isPartOf:"International marketing ; Vol. 2"
~source:"econis"
~subject:"Brand extension"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Reprint"
~type_genre:"Sammlung"
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Brand extension
Konsumentenverhalten
Marktforschung
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Brand management
5
Markenführung
5
Brand image
4
Consumer behaviour
4
Markenimage
4
Brand
3
Markenartikel
3
Advertising
2
Werbung
2
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1
Advertising planning
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Beziehungsmarketing
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Designation of origin
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International marketing
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Marketingmanagement
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Chung, Jay Young
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Pae, Jae H.
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Roth, Martin S.
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International marketing ; Vol. 2
Legends in consumer behavior
40
The evolution of brands : from signals of quality to storehouses of trust
20
Cross-cultural and critical perspectives on brands
16
Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
Legends in marketing
11
Measuring and managing brands
11
Brand management ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Brand management ; Vol. 1
6
Corporate brand and corporate reputation
5
Dissertation Series CentER
5
SAGE benchmarks in culture and society
5
Marketing-mix strategies - product strategy and promotion strategy
4
Ph.D-afhandling / Økonomisk Institut, Københavns Universitet
4
PhD series / Copenhagen Business School
4
Theoretical and empirical perspectives in critical marketing studies
4
Tinbergen Institute research series
4
Dissertation.de
3
E.ON Energy Research Center
3
ECON PhD dissertations
3
Economic studies
3
Macromarketing - a global focus ; Vol. 4
3
PhD series / Department of Economics, University of Copenhagen
3
Research series / Universiteit van Amsterdam
3
Strategic information systems ; Vol. 3
3
Critical marketing : issues in contemporary marketing
2
Critical perspectives on business and management
2
Developmental challenges in marketing research
2
ERIM Ph. D. series research in management / Erasmus Institute of Management
2
Edition Wissenschaft Apprimus
2
Electronic commerce & digital markets : ecm
2
Ethics, environment and social impacts
2
Exotic preferences : behavioral economics and human motivation
2
Global-local consumption
2
History of marketing thought ; Volume 3
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
Michael Porter ; Vol. 1
2
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ECONIS (ZBW)
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Global advertising strategy : the moderating role of
brand
familiarity and executive style
Pae, Jae H.
;
Samiee, Saeed
;
Tai, Susan
-
2008
Persistent link: https://www.econbiz.de/10003656134
Saved in:
2
Brand
popularity, country image and market share : an empirical study
Kim, Chung Koo
;
Chung, Jay Young
-
2008
Persistent link: https://www.econbiz.de/10003656235
Saved in:
3
Brand
globally but advertise locally? : an empirical investigation
Sandler, Dennis M.
;
Shani, David
-
2008
Persistent link: https://www.econbiz.de/10003655944
Saved in:
4
Effects of global market conditions on
brand
image customization and
brand
performance
Roth, Martin S.
-
2008
Persistent link: https://www.econbiz.de/10003656328
Saved in:
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