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~isPartOf:"International marketing review"
~isPartOf:"Journal of electronic commerce research : JECR"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Song, Peijian"
~subject:"Inconsistent content"
~subject:"Konsumentenverhalten"
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Inconsistent content
Konsumentenverhalten
Consumer behaviour
8
Advertising effects
2
Brand image
2
Brand management
2
Internet marketing
2
Markenführung
2
Markenimage
2
Online retailing
2
Online reviews
2
Online-Handel
2
Online-Marketing
2
Social Web
2
Social web
2
Viral marketing
2
Virales Marketing
2
Werbewirkung
2
Advertising
1
Attitude to in-game advertising
1
Behavioral intentions
1
Brand placement
1
Business ethics
1
Celebrity endorsement
1
Celebrity expert endorsement
1
Celebrity-Werbung
1
China
1
Cluster analysis
1
Clusteranalyse
1
Computerspiel
1
Congruity effects
1
Conjoint analysis
1
Conjoint-Analyse
1
Consumer segmentation
1
Credit rationing
1
Customer satisfaction
1
Digitale Dienste
1
Distribution channel
1
Expert review
1
Fantasy games
1
Film industry
1
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Article
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8
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8
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English
8
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Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Song, Peijian
Christodoulides, George
5
Dens, Nathalie
5
Magnusson, Peter
5
Cleveland, Mark
4
Diamantopoulos, Adamantios
4
He, Jiaxun
4
Luo, Xin
4
Michaelidou, Nina
4
Westjohn, Stanford A.
4
Zdravkovic, Srdan
4
Barnes, Bradley R.
3
Wang, Cheng Lu
3
Ye, Qiang
3
Zhang, Zhe
3
Balabanis, George
2
Chen, Charlie C.
2
Craig, C. S.
2
Fang, Bin
2
Fetscherin, Marc
2
Forsythe, Sandra
2
Ge, Jiaye
2
Guo, Xitong
2
Guzman, Francisco
2
Han, C. M.
2
Huang, Hsin-Yi
2
Kwon, Wi-suk
2
Laroche, Michel
2
Lu, Qi
2
Maher, Amro A.
2
Martín Martín, Oscar
2
Matarazzo, Michela
2
Monkhouse, Lien Le
2
Mooij, Marieke K. de
2
Moon, Byeong-joon
2
Palihawadana, Dayananda
2
Papadopoulos, Nicolas G.
2
Peng, Zeyu
2
Prybutok, Victor R.
2
Schlegelmilch, Bodo B.
2
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Published in...
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International marketing review
Journal of electronic commerce research : JECR
Journal of retailing and consumer services
9
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of business research : JBR
6
International journal of hospitality management
4
The journal of brand management : an international journal
4
Journal of marketing communications
3
Journal of promotion management : JPM
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of consumer studies
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of retail & distribution management
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Psychology & marketing
2
The journal of product & brand management
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Decision support systems : DSS ; the international journal
1
E-business : state of the art of ICT based challenges and solutions
1
Electronic commerce research
1
EuroMed journal of business
1
European journal of marketing : EJM
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
International advertising and communication : current insights and empirical findings
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of arts management
1
International journal of business and globalisation : IJBG
1
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ECONIS (ZBW)
8
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1
The wrap effect in online review sets revisited : how perceived usefulness mediates the effect on the intention formation
Kolomiiets, Alona
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
4
,
pp. 280-288
Persistent link: https://www.econbiz.de/10011626474
Saved in:
2
Expert reviewers beware! : the effects of review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
3
How ad congruity and interactivity affect fantasy game players' attitude toward in-game advertising
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Verberckmoes, Shana
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012156394
Saved in:
4
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
5
Will ethical consumers sustain their values in the global credit crunch?
Carrigan, Marylyn
;
Pelsmacker, Patrick de
- In:
International marketing review
26
(
2009
)
6
,
pp. 674-687
Persistent link: https://www.econbiz.de/10009523938
Saved in:
6
Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
7
How to exploit the user base for online products : a product integration perspective
Song, Peijian
;
Cheng, Zhang
;
Xu, Heng
- In:
Journal of electronic commerce research : JECR
13
(
2012
)
4
,
pp. 356-372
Persistent link: https://www.econbiz.de/10009728072
Saved in:
8
Consumer segmentation analysis of multichannel and multistage consumption : a latent class MNL approach
Wang, Quansheng
;
Yang, Xue
;
Song, Peijian
;
Sia, Choon Ling
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
4
,
pp. 339-358
Persistent link: https://www.econbiz.de/10010476759
Saved in:
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