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How fashion brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia; Serra, Jessica; … - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
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Promoting brand relationships : guest editorial
Loureiro, Sandra Maria Correia - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
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Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira; Loureiro, Sandra Maria Correia; … - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
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How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa; Loureiro, Sandra Maria Correia; … - In: Journal of promotion management : innovations in … 26 (2020) 4, pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
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Promoting brand relationships
Loureiro, Sandra Maria Correia (ed.) - 2019
Persistent link: https://www.econbiz.de/10012179149
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Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah; Dens, Nathalie; Pelsmacker, Patrick de - In: International marketing review 32 (2015) 6, pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
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Determinanten und Konsequenzen von Vertrauen im elektronischen Handel : eine kausalanalytische Studie
Bauer, Hans H.; Neumann, Marcus M.; Hölzing, Jörg A.; … - 2003
Persistent link: https://www.econbiz.de/10001825916
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Will ethical consumers sustain their values in the global credit crunch?
Carrigan, Marylyn; Pelsmacker, Patrick de - In: International marketing review 26 (2009) 6, pp. 674-687
Persistent link: https://www.econbiz.de/10009523938
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Identity, demographics, and consumer behaviors : international market segmentation across product categories
Cleveland, Mark; Papadopoulos, Nicolas G.; Laroche, Michel - In: International marketing review 28 (2011) 3, pp. 244-266
Persistent link: https://www.econbiz.de/10009242880
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Das Bedürfnis nach einzigartigen Produkten : zwei Studien zu Consumer's Need for Uniqueness und dem Bedürfnis der Verbraucher nach einzigartigen Produkten
Bauer, Hans H.; Huber, Frank; Hett, Michael; Neumann, … - 2007
Persistent link: https://www.econbiz.de/10003469147