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~isPartOf:"International marketing review"
~isPartOf:"The journal of brand management : an international journal"
~person:"Guzman, Francisco"
~person:"Hollebeek, Linda D."
~person:"Kunkel, Thilo"
~person:"Melewar, T. C."
~subject:"Markenführung"
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Markenführung
Brand management
5
Brand
4
Brand image
4
Markenartikel
4
Markenimage
4
Consumer behaviour
3
Konsumentenverhalten
3
International marketing
2
Internationales Marketing
2
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2
Social web
2
AIRBNB
1
Advertising
1
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1
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1
Beziehungsmarketing
1
Bibliometric analysis
1
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1
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Guzman, Francisco
Hollebeek, Linda D.
Kunkel, Thilo
Melewar, T. C.
Powell, Shaun M.
6
Johnson, Lester W.
5
Zarantonello, Lia
5
Baxter, Stacey M.
4
He, Jiaxun
4
Ilicic, Jasmina
4
Keller, Kevin Lane
4
Kulczynski, Alicia
4
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3
Dens, Nathalie
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3
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Mirzaei, Abas
3
Moharana, Tapas Ranjan
3
Pelsmacker, Patrick de
3
Phau, Ian
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Ross, William T.
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Sashittal, Hemant Chaitanya
3
Schmidt, Holger J.
3
Valette-Florence, Pierre
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Wang, Cheng Lu
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International marketing review
The journal of brand management : an international journal
The journal of product & brand management
11
Journal of business research : JBR
9
Journal of sport management : the official journal of the North American Society of Sport Management
7
European Sport management quarterly : ESMQ
5
European journal of marketing : EJM
5
Journal of retailing and consumer services
5
Corporate reputation review
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Marketing intelligence & planning
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The journal of consumer marketing
2
The marketing review
2
Asia-Pacific journal of business administration
1
EuroMed journal of business
1
European business review
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International studies of management and organization
1
Journal of Product and Brand Management Ser.
1
Journal of consumer behaviour
1
Journal of general management
1
Journal of global marketing
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
Psychology & marketing
1
Qualitative market research : an international journal
1
The European business journal
1
The handbook of communication engagement
1
The journal of services marketing
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The service industries journal
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Tourism management perspectives : TMP
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ECONIS (ZBW)
5
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1
Social media
brand
engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
Saved in:
2
Five areas to advance branding theory and practice
Melewar, T. C.
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 758-769
Persistent link: https://www.econbiz.de/10010514116
Saved in:
3
The notion of relationship in branding
Melewar, T. C.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
2
,
pp. 95-96
Persistent link: https://www.econbiz.de/10009524653
Saved in:
4
Cocreated
brand
value : theoretical model and propositions
Hollebeek, Linda D.
;
Clark, Moira K.
;
Hammedi, Wafa
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 413-428
Persistent link: https://www.econbiz.de/10012550331
Saved in:
5
The role of advertising, distribution intensity and store image in achieving global
brand
loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
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