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~isPartOf:"International marketing review"
~isPartOf:"The journal of product & brand management"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~subject:"Konsumentenverhalten"
~subject:"Mode"
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Konsumentenverhalten
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Consumer behaviour
6
Brand image
3
Brand management
3
Globalisierung
3
Globalization
3
Markenführung
3
Markenimage
3
Cultural identity
2
International marketing
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Internationales Marketing
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Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Guzman, Francisco
11
Christodoulides, George
7
Michaelidou, Nina
6
Veloutsou, Cleopatra
6
Diamantopoulos, Adamantios
5
Fetscherin, Marc
5
Magnusson, Peter
5
Zdravkovic, Srdan
5
Cleveland, Mark
4
He, Jiaxun
4
Wang, Cheng Lu
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Westjohn, Stanford A.
4
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3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Barnes, Bradley R.
3
Coker, Kesha K.
3
Hegner, Sabrina
3
Kang, Jiyun
3
Kapferer, Jean-Noël
3
Lee, Richard
3
Maher, Amro A.
3
Maxwell, Sarah
3
Papadopoulos, Nicolas G.
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Valette-Florence, Pierre
3
Wallace, Elaine
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Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Balabanis, George
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Boisvert, Jean
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Broyles, S. Allen
2
Buil, Isabel
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International marketing review
The journal of product & brand management
Journal of business research : JBR
38
Journal of retailing and consumer services
15
Journal of promotion management : JPM
10
Journal of fashion marketing and management
9
Marketing intelligence & planning
8
The journal of brand management : an international journal
8
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of international consumer marketing
6
Journal of business ethics : JOBE
5
Journal of marketing communications
5
International journal of consumer studies
4
International journal of hospitality management
4
Journal of electronic commerce research : JECR
4
Australasian marketing journal
3
European journal of marketing : EJM
3
International journal of retail & distribution management
3
Psychology & marketing
3
The journal of consumer marketing
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Country of origin effect : looking back and moving forward
2
Direct marketing : an international journal
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of wine business research : IJWBR
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing management : MM
2
Journal of travel and tourism marketing
2
Journal of vacation marketing
2
Marketing and multicultural diversity
2
Strategic change
2
The international review of retail, distribution and consumer research
2
The service industries journal
2
Tourism management : research, policies, practice
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
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ECONIS (ZBW)
6
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1
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6
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6
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date (oldest first)
1
Exploring behavioural branding,
brand
love and
brand
co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
2
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
3
Will ethical consumers sustain their values in the global credit crunch?
Carrigan, Marylyn
;
Pelsmacker, Patrick de
- In:
International marketing review
26
(
2009
)
6
,
pp. 674-687
Persistent link: https://www.econbiz.de/10009523938
Saved in:
4
Identity, demographics, and consumer behaviors : international market segmentation across product categories
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
28
(
2011
)
3
,
pp. 244-266
Persistent link: https://www.econbiz.de/10009242880
Saved in:
5
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
6
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
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