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~isPartOf:"International marketing review"
~person:"Belk, Russell W."
~person:"Chae, Heeju"
~person:"Choi, Tsan-Ming"
~person:"Ghaffar, Abdul"
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Customer satisfaction"
~subject:"Dienstleistungsqualität"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"brand personality"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
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Customer satisfaction
Dienstleistungsqualität
Konsumentenverhalten
Markenartikel
Mode
Online retailing
Retail trade
brand personality
Consumer behaviour
5
Cultural identity
3
Globalisierung
3
Globalization
3
International marketing
3
Internationales Marketing
3
Kulturelle Identität
3
Brand image
2
Brand management
2
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Global and local consumer culture positioning
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1
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Materialism
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Fallstudie
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5
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5
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Belk, Russell W.
Chae, Heeju
Choi, Tsan-Ming
Ghaffar, Abdul
Handayani, Putu Wuri
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Magnusson, Peter
5
Christodoulides, George
4
Cleveland, Mark
4
Diamantopoulos, Adamantios
4
He, Jiaxun
4
Westjohn, Stanford A.
4
Zdravkovic, Srdan
4
Barnes, Bradley R.
3
Michaelidou, Nina
3
Wang, Cheng Lu
3
Balabanis, George
2
Craig, C. S.
2
Ge, Jiaye
2
Guzman, Francisco
2
Han, C. M.
2
Maher, Amro A.
2
Martín Martín, Oscar
2
Matarazzo, Michela
2
Monkhouse, Lien Le
2
Mooij, Marieke K. de
2
Moon, Byeong-joon
2
Palihawadana, Dayananda
2
Papadopoulos, Nicolas G.
2
Schlegelmilch, Bodo B.
2
Seo, Yuri
2
Shukla, Paurav
2
Usunier, Jean-Claude
2
Veloutsou, Cleopatra
2
Akram, M. S.
1
Akter, Shahriar
1
Andrews, Lynda
1
Andrews, Taylah
1
Andéhn, Mikael
1
Arli, Denni
1
Ashill, Nicholas J.
1
Assaf, A. Georges
1
Babin, Barry J.
1
Babu, Mujahid Mohiuddin
1
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Published in...
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International marketing review
Journal of business research : JBR
38
Journal of retailing and consumer services
14
International journal of production economics
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
International journal of advertising : the quarterly review of marketing communications
8
Journal of promotion management : innovations in planning and applied research
7
Transportation research / E : an international journal
7
Journal of marketing management : MM
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing communications
5
Psychology & marketing
5
The journal of brand management : an international journal
5
Cogent business & management
4
International journal of consumer studies
4
International journal of hospitality management
4
International journal of production research
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of promotion management : JPM
4
Marketing theory
4
Research in consumer behavior
4
IEEE transactions on engineering management : EM
3
International journal of retail & distribution management
3
Journal of consumer behaviour : an international research review
3
Journal of fashion marketing and management
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European journal of operational research : EJOR
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of international consumer marketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of service management
2
Qualitative market research : an international journal
2
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Source
All
ECONIS (ZBW)
5
Showing
1
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5
of
5
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articles prioritized
date (newest first)
date (oldest first)
1
Cultural resonance of global brands in Brazilian social movements
Suarez, Maribel
;
Belk, Russell W.
- In:
International marketing review
34
(
2017
)
4
,
pp. 480-497
Persistent link: https://www.econbiz.de/10011760489
Saved in:
2
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
3
Will ethical consumers sustain their values in the global credit crunch?
Carrigan, Marylyn
;
Pelsmacker, Patrick de
- In:
International marketing review
26
(
2009
)
6
,
pp. 674-687
Persistent link: https://www.econbiz.de/10009523938
Saved in:
4
Identity, demographics, and consumer behaviors : international market segmentation across product categories
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
28
(
2011
)
3
,
pp. 244-266
Persistent link: https://www.econbiz.de/10009242880
Saved in:
5
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
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